Research on investment potential
Table
of contents
- What is research on investment potential?
- Why is research on investment potential so important?
- What kind of information does research on investment potential provide?
- What techniques do we apply to research on investment potential?
- Why research investment potential?
- Methods used in research on investment potential
- Who should use research on investment potential?
- Our Clients
- Why choose our offer?
- Research on investment potential – Price list
- FAQ
Before we launch a new product on the market or while we are still considering expanding into new markets, it should be analysed whether, and how much profit, we will gain from it. The research on investment potential responds to those concerns, as it allows us to analyse whether new projects are likely to succeed. It analyses the threats and development opportunities and enables us to diminish the risk of making unfortunate decisions related to expansions or extending the product offer/service catalogue.
Why is research on investment potential so important?
Research on investment potential allows us to minimise the risk of making erroneous decisions, for example while launching a new product or entering a new market. It delivers knowledge on the brand and product perception and allows us to answer the question whether new or modified products will be accepted in the market.
In case of business undertakings, before any investment in development it is best to analyse whether the company is moving in the right direction, whether the costumers will be satisfied and whether the market segment is too competitive. Research on investment potential provides us with thorough knowledge of the market and consumers. It allows us to make the best decisions on the further development.
What kind of information does research on investment potential provide?
With the research on investment potential, we can draw a complete picture of the market the company seeks to enter or in which it wants to launch a new product. The analysis answers the following questions:
What products are expected in the market?
Will new products or product modifications be accepted by the market?
What expectations about the product does the buyer have?
How do clients perceive our brand and products?
How can a potential client react to a presented product concept?
What characteristics of a new product are key for attracting buyers’ attention
What are the threats of a new product emerging on the market?
What elements of product concept may discourage potential clients from purchasing it?
What techniques do we use in research on investment potential?
In research on investment potential, we apply the following techniques:
CATI
Telephone interview
CAWI
Online survey
PAPI
Pen and paper survey
Face to face FGI
Group interviews
FGI on-line
Group interviews
Ethnography
Observation and description
IDI
Individual face to face in-depth interviews
ITI
Individual online in-depth interviews
CAPI
Computer-Assisted Personal Interviews
Dyads, tryads
Small group interviews
User tests
Product tests, consumer’s assessment
DR
Desk research, secondary data analysis
MOBI
Face-to-face survey on mobile devices
Eye tracking
Biometric research – tracking the eye movement
Face tracking
Biometric research – facial expression analysis
Mystery e-mailing
Mystery shopper – testing customer service via email
Mystery calling
Mystery shopper – testing customer service via phone
Mystery shopping
Mystery shopper – testing face-to-face customer service
Project design methods
Design thinking, iterative design
Motion tracking
Motion capture - XSENS, Vicon, Kinect
Auditorium questionnaire
A questionnaire filled in by a specific group being in the same room
EMG
Biometric research – analysis of micro expression of facial muscles
EEG
Biometric research – brain activity analysis
GSR
Biometric research – the galvanic skin response
Why research investment potential?
It is a kind of “safety net”. It allows us to determine market needs and compare them to company’s investment plans. Each new idea should be carefully considered and researched in terms of its validity and profitability. This allows us to avoid mistakes, which might come at a high price, and enables an effective company development.
Methods used in research on investment potential
While researching investment potential, it is best to use proven methodology. Depending on a product /service and scope of the research, numerous methods are available. The best solutions are always tailored by our specialists to individual needs. Thanks to our long-standing experience, we can guarantee that the soundest analysis methods will be chosen.
Sample methods used in research on investment potential:
THE BCG MATRIX
This method relies on the assessment of company’s potential for development and determining it strategic position. Thanks to this method, a company can decide which products/services should be removed from its catalogue, which should be left and what should be offered to the customers to gain the most.
PRODCUT LIFE CYCLE
Establishing the period, in which a product/service will be available on the market is the most important tasks while planning the portfolio. The stages of the product lifecycle differ in terms of the size of sales revenue and the income size and knowing the stage of the product lifecycle enables adequate planning of future actions regarding product development, investment etc. Analysing life cycles of similar products allows us to adapt the strategy to a new product.
ANSOFF MATRIX
The appropriate use of Ansoff matrix allows us to choose the best strategy of the company, depending if launching new products, expanding on a new market, both or none of them is planned. Ansoff model supports companies’ choices for the best market for their products.
PORTER’S 5 FORCES MODEL
Analysis of Porter’s 5 forces should be conducted before any attempt of entering a market, as it is used to assess the sector’s attractiveness and relies on 5 factors related to the company’s environment:
- Power of suppliers
- Power of customers
- Competition in the industry
- Potential of new entrants into the industry
- Threat of substitute products
Porter’s 5 forces model allows us to comprehensively research the competitive forces and enables analysis of threats and opportunities which have an impact on company’s operations. Thanks to this method, we can assess the intensity of the competition on the market of companies offering similar services. Furthermore, using the Porter’s model we can assess the chances of new companies entering the industry.
- SWOT ANALYSIS
SWOT analysis defines strong and week points of a planned project and identifies opportunities and challenges. It is recommended that this method is used with others, depending on the research goals. SWOT analysis might be a starting point for applying other strategic analysis concepts, such as Porter’s 5 Forces model, scenario analysis, resource analysis.
Who should use research on investment potential?
Anyone who wants to gain market recognition
Anyone who wants to explore market niches
Anyone who wants to enter new markets
Anyone who wants to launch a new product
Anyone who wants to build a strategy for company development
Anyone who wants to prepare for the future
Anyone who wants to increase their sales
Anyone who wants to introduce changes in their organisation, about their product offer or expansion into other markets
Anyone who wants to reach out to a wide range of target groups
Anyone who wants to gain a competitive advantage
So far, we have had the opportunity to collaborate with various companies who were interested in researching the investment potential of their planned actions. The research we carried out supported the further implementation of their plans and gaining new costumers.
Why choose our offer?
For over 25 years, we have been carrying out research on investment potential. Owing to the highest quality standards, professionalism and acquired experience, we take great pride in high indicator of returning clients.
We know the best ways to obtain the information essential for effective planning of strategic actions in a company.
Building a competitive business is easier when using our research and analyses.
We will be happy to answer your questions and suggest research methods most suitable for each individual case. We kindly invite you to get familiar with our full offer.
Research on investment potential – Price list
The research on investment potential, which we carry out, is customised and tailored to each client’s needs. Therefore, we strongly recommend contacting us, to obtain a detailed price list.
FAQ
Each undertaking the company is planning might result in success or failure. The analysis of investment potential determines the chances for success. It also shows, which elements should be amended, before the undertaking is implemented.
This research enables us to identify weak and strong points of the planned project. Based on the results we obtained, the company is able to determine whether planned business development strategy is profitable, or whether the company should expand in a different direction.
The timeframe for the research is discussed individually with each client. However, average project duration is 5-6 weeks. This time can be shortened or extended depending on the accepted methodology for project implementation and the planned scope of analysis.
It is recommended that research on investment potential be carried out before each launch of a new product and before planned expansion into new markets. Our experts are always open to customise the research timeframe.
The cost of research is discussed individually with each client, as it depends on adopted methodology and scope of the research.
For companies who plan to launch new products or expand into new markets, as both these actions imply great uncertainty. Research on investment potential ensures kid of “safety net”, as they provide necessary market insights.
We approach each research project individually, therefore methods and techniques are customised and tailored to each research problem.
We support all the industries
