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UniaEuropejska
Solutions

USER Centred Design
(UCD)

In the core of all our research and strategic processes always lies the human being, his needs and requirements, perceptions and emotions, habits and behaviour.

His experience with a product, service, or idea at the key factor in projecting solutions and implementations of changes, whose overarching aim are customer satisfaction and loyalty.

Our UCD approach enhances the effectiveness and efficiency, improves the user’s wellbeing and satisfaction, increases the availability and sustainable development, and counteracts potential negative impacts on human’s health, security and efficiency.

Zadowolenie pracowników

The stages of the process
of the project research

Designing products, wrappers, web applications or marketing communication both at the sales point and on the webpage, is at each stage related to identifying the users’ needs and emotions. We explore all these mechanisms; we test new solutions, and we measure the effects in three perfectly equipped ASM labs.

Our laboratories

NEURO LAB
neuromarketing research
MOTION LAB
Dynamic research
VR LAB
the research in virtual space
NEURO LAB
neuromarketing research

UX web & app website, app ang game functionality
AUDIO & VIDEO the perception and influence of advertisement, vlogs, podcasts, music, and sounds
SHOPPING of buying behaviour
TASTE & SMELL product taste and smell perception
DRIVE psychopchysical activity of vehicle drivers and macine operators

MOTION LAB
Dynamic research

BODY LANGUAGE nonverbal communication language
PROTOTYPE functionality of product prototypes
WORK SPACE the ergonomic of working spaces
SENIOR SPACE the spaces dedicated to the elderly
E-SPORT optimizing e-sportspeople’s trainings

VR LAB
the research in virtual space

SHOPPING VR optimising exposition spaces in sale points
PROMO VR marketing communication
SPACE VR virtual environments and digital objects for optimising games and apps
INTERIOR VR arrangements and functionality of residential and utility buildings

Other solutions

Ready-made reports
and sector analysis

Single research
and strategic projects

Contact us
  • Areas
  • Sectors
  • Single research and strategic projects
  • Ready-made reports and sector analysis
  • User Centred Design
  • Team
  • Career
  • Contact

+48 24 355 77 00
office@asmresearch.pl

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