USER Centred Design
(UCD)
In the core of all our research and strategic processes always lies the human being, his needs and requirements, perceptions and emotions, habits and behaviour.
His experience with a product, service, or idea at the key factor in projecting solutions and implementations of changes, whose overarching aim are customer satisfaction and loyalty.
Our UCD approach enhances the effectiveness and efficiency, improves the user’s wellbeing and satisfaction, increases the availability and sustainable development, and counteracts potential negative impacts on human’s health, security and efficiency.
The stages of the processof the project research
Designing products, wrappers, web applications or marketing communication both at the sales point and on the webpage, is at each stage related to identifying the users’ needs and emotions. We explore all these mechanisms; we test new solutions, and we measure the effects in three perfectly equipped ASM labs.
Our laboratories
neuromarketing research
Dynamic research
the research in virtual space
neuromarketing research
UX web & app website, app ang game functionality
AUDIO & VIDEO the perception and influence of advertisement, vlogs, podcasts, music, and sounds
SHOPPING of buying behaviour
TASTE & SMELL product taste and smell perception
DRIVE psychopchysical activity of vehicle drivers and macine operators
Dynamic research
BODY LANGUAGE nonverbal communication language
PROTOTYPE functionality of product prototypes
WORK SPACE the ergonomic of working spaces
SENIOR SPACE the spaces dedicated to the elderly
E-SPORT optimizing e-sportspeople’s trainings
the research in virtual space
SHOPPING VR optimising exposition spaces in sale points
PROMO VR marketing communication
SPACE VR virtual environments and digital objects for optimising games and apps
INTERIOR VR arrangements and functionality of residential and utility buildings
