Single research
and strategic projects

The Client identifies his needs (filling in the brief, which is supposed to help Client define the process assumptions). Telephone or online consultations with an ASM team expert, who knowledgeable in the fields, in which the Client is interested.

Verifying the information provided by the Client and further detailing the assumptions of the research projects via workshop or teleconferences. Precise definition of the research goals and desired effects.

The presentation of the research approach is followed by a discussion. Explaining the research assumptions and data obtaining methods, including the researched groups. Presenting varied research options and ASM’s technical capacities and resources, such a CATI studio, focus studio, NeuroLab, MotionLab. Agreeing on project’s timetable and budget and appointing the personnel in charge both on ASM’s and Client’s side.

The Client is involved in every single step of the research process. The consultations with ASM experts are carried out on ongoing basis, to fully control the process and obtain the most reliable and valuable data.

The ASM team prepare the research tools, each of which is consulted with the Client and accepted by him.

According to the goals and type of the research process, a dedicated team of experts representing different departments of ASM is involved in the process. One ASM team member oversees the coordination and communication with the Client.

Data analysis, statistical inference with use of varied techniques and tests, elaboration of conclusions, insight identification and preparing the recommendations for the Client. The report is customised for each project; each research tool is different, so each report is different.

Presenting results, report, and recommendations for further actions (possibility of organising a workshop and discussion)