Research in the field of science and education
Table
of contents
- Science and education sector – characteristics
- Types of research in the science and education sector
- What techniques do we use for research in the science and education sector?
- Science and education sector research – case studies
- Our Clients
- Why choose our offer?
- Science and education sector research – our standards
- Science and education sector research – our capabilities
- Science and education sector research – Price list
Science and education is a sector
that includes services provided
by both companies and institutions
Educational companies and institutions operate both commercially and under co-funded EU programs or state policies.
Therefore, the services provided must meet not only the expectations of clients, but also the standards set by the institutions implementing projects.
Research in the field of field of science and education includes, among others:
- analysis of customer decision-making processes,
- collection and analysis of customer opinions about the brand,
- evaluation of service quality and customer satisfaction,
- verification of the brand’s position in the market,
- competitive monitoring,
- analysis of advertising and promotional messages,
- project research,
- project evaluation,
- research on websites,
- research on e-commerce stores,
- verification of brand and product strategies,
- market size analysis,
- analysis of market trends and forecasts,
- employer branding research,
- HR research.
These studies are particularly important whenever the diagnosis of a specific action or phenomenon is necessary, as well as the assessment of the effectiveness and efficiency of certain activities, brand and product recognition etc..
We provide knowledge about the market in two ways:
We perform research in the science and education sector using the following research techniques:
CATI
Telephone interview
CAWI
Online survey
PAPI
Pen and paper survey
Face to face FGI
Group interviews
FGI on-line
Group interviews
Ethnography
Observation and description
IDI
Individual face to face in-depth interviews
ITI
Individual online in-depth interviews
CAPI
Computer-Assisted Personal Interviews
Dyads, tryads
Small group interviews
User tests
Product tests, consumer’s assessment
DR
Desk research, secondary data analysis
MOBI
Face-to-face survey on mobile devices
Eye tracking
Biometric research – tracking the eye movement
Face tracking
Biometric research – facial expression analysis
Mystery e-mailing
Mystery shopper – testing customer service via email
Mystery calling
Mystery shopper – testing customer service via phone
Mystery shopping
Mystery shopper – testing face-to-face customer service
Project design methods
Design thinking, iterative design
Motion tracking
Motion capture - XSENS, Vicon, Kinect
Auditorium questionnaire
A questionnaire filled in by a specific group being in the same room
EMG
Biometric research – analysis of micro expression of facial muscles
EEG
Biometric research – brain activity analysis
GSR
Biometric research – the galvanic skin response
Research in the field of science and education sector
can have various goals and assumptions.
Below, we present some of our studies.
The results of the research allow us to create both simple statistics and complex analyses and recommendations.
So far, we have had the opportunity to collaborate with various institutions and companies that were interested in obtaining statistics in specific areas. The conducted research aimed to assist in furthering their plans and acquiring new clients.
Why choose our offer?
Since 1996, we have been conducting social and marketing research. Thanks to high-quality standards, professionalism, and accumulated experience, we boast a high rate of returning clients.
We consistently attract new satisfied clients who benefit from the research conducted by us. Our expertise in this field translates into improved outcomes for the companies we collaborate with.
We are specialists in this field, which translates into better results for the companies we work with.
Engagement in science and education development has been one of ASM’s strategic goals since its inception in 1996 on the Polish market. Since 2004, we have been involved in international projects in this field. We conduct research within the framework of funds as well as commercial orders.
As a research and development centre, we provide support to start-ups, scientific and educational institutes of all levels of education and researchers using traditional, as well as modern methods and techniques for data collection and analysis.
We hold the 4th position* in the ranking
of research companies in the public sector.
*Report from an independent study by the Polish Association of Market and Opinion Researchers, issued in 2023.
We will be happy to answer your questions and suggest which research option would be beneficial in your particular case. We also invite you to take a look at our full offer.
Research in the field of science and education – our standards
We conduct research according to the highest standards of the research industry. Annually, we undergo an audit by the Interviewer Quality Control Program, and we hold the relevant certificate.
We also hold an international ESOMAR certificate, further legitimising our commitment to quality research practices.
Research in the field of science and education – our capabilities
We have a network
of experienced researchers
and coordinators.
Furnished with specialist equipment for neuromarketing research, ASM Neuro Lab allows us to examine how consumers react to conveyed content, including packaging, advertising communication, and websites.
We study various respondent groups, including:
- private individuals (consumers of different brands, families, residents of rural and urban areas)
- business representatives:
- owners
- management
- employees
- public institutions
- state and provincial offices
- local government units (JST)
- education
- business environment institutions
- experts
Badania w branży usług edukacyjnych- Cennik
Przeprowadzane przez nas badania rynku usług edukacyjnych mają na celu pozyskanie wiedzy pomocnej przy formułowaniu i dalszej realizacji założeń firmy/instytucji. Zatem realizowane są adekwatnie do potrzeb naszych klientów pod względem próby badawczej, zakresu i tematyki.
Jako, że cena uzależniona jest od konkretnych usług, zachęcamy do kontaktu, dzięki czemu możliwe będzie szczegółowe wycenienie naszych usług. Chętnie odpowiemy na Twoje pytania i wycenimy usługę, którą jesteś zainteresowany.