“Bound to accelerate the roll-out and expansion of Energy Communities and empower consumers as fully-fledged energy market players.”
Programme: Horizon Europe
Duration: 1.01.2023 – 30.06.2026
COMMUNITAS will promote energy citizenship, enabling citizens to take control of their own path towards sustainability by becoming an active element of the energy markets. The project will deliver a Knowledge Base that will provide users with technical, administrative, and legal information on ECs, streamlining the creation and expansion of this concept. COMMUNITAS will also deliver an innovative set of tools – capitalizing on technologies such as IoT, Blockchain and Cloud Computing – to unlock citizens’ active participation in energy markets and communities (all integrated into an open, digital “one-stop-shop” COMMUNITAS Core Platform (CCP)), allowing EC members to have an aggregated position in the energy markets or explore ancillary services using different energy assets or load profiles of the community.
In the COMMUNITAS project, ASM holds several responsibilities, including:
- Usability and User Experience (UX) Testing: ASM is responsible for conducting usability and UX studies on the tools developed by COMMUNITAS. These studies include evaluating user preferences, ergonomics, interface design, and identifying usability issues through techniques like eye-tracking and post-surveys.
- Social Acceptance Campaigns: ASM plays a role in organizing and managing social acceptance campaigns for the COMMUNITAS solutions. These campaigns aim to educate and promote the project’s outcomes across different regions.
- Neuromarketing: ASM performs eye-tracking studies to assess the emotional and cognitive responses of users towards the tools, helping fine-tune the interface design and content arrangement.
- Communication and Dissemination: ASM leads the dissemination strategy for the project, including developing promotional materials, managing social media campaigns, and preparing communication tools like newsletters and videos.