“Easierphone – app platform to empower & assist seniors with smartphones”
Duration: 01.04.2021 – 30.09.2023
Easierphone simplifies smartphones. Today’s smartphones are complex, but many users only need a fraction of the functionalities available. The Easierphone app provides a simple, clear home screen and easy to use apps for Android phones. To solve technical problems, Easierphone can be remotely supported by a family member. Optional monitoring of well-being and emergency protocols can provide peace of mind for senior citizens and their families.
ASM has several key responsibilities in the EASIERPHONE project:
- Business Development and Market Analysis: ASM is responsible for co-creating the business plan and market analysis. This includes evaluating the product’s potential, developing strategies to reach target markets, and ensuring the commercial viability of the Easierphone app.
- Dissemination and Communication: ASM is responsible for the dissemination of project results and the communication strategy. Work is focused on spreading awareness about the Easierphone app to both end-users and broader stakeholders.
- User Behaviour and Usability Testing: ASM conducts usability tests with neuromarketing techniques, such as eye-tracking, to understand user behaviour and improve product design. This helps refine the user experience based on real-world feedback.
