Telephone interviewing (CATI)
Table
of contents
- CATI research technique – characteristics
- Usefulness of CATI research
- CATI study – what might it look like?
- CATI research – examples
- CATI research – strenghts
- Our Clients
- Why choose our offer?
- CATI research – our resources
- CATI research – our standards
- CATI research – our cpabilities
- CATI study – Price list
- FAQ
CATI (Computer Assisted Telephone Interview)
is a standardized telephone intervie
conducted with the assistance
of computer technology.
The interview is conducted using a questionnaire: the interviewer asks respondents questions from a pre-prepared questionnaire and records their answers in a designated software program.
The surveys are automatically saved in the system.
In CATI research, we can use various types of questions:
- closed (i.e., questions with predefined answer options),
- semi-open (open questions with the option to enter your own answer),
- completely open (i.e., where only the respondent’s answer can be entered), multiple and single-choice questions, as well as questions with a scale (e.g., five-point, where 1 means definitely no, and 5 means definitely yes).
The CATI technique, like any quantitative method, relies on a standardized questionnaire that is the same for all respondents.
With the results gathered through CATI – as with other quantitative techniques – we can compare different groups of respondents and identify potential differences (for example, responses from younger and older individuals).
These studies are particularly valuable when it’s necessary to diagnose a specific action or phenomenon, as well as to assess the effectiveness and efficiency of various initiatives, brand awareness, product recognition, etc.
This technique allows for the quick collection of essential information.
The results of the study are presented numerically or as percentages, making it easier to summarize conclusions and insights in an accessible and clear manner (for example, using charts and infographics). Moreover, such studies can be repeated (allowing, for example, for comparisons of results over time), since the questionnaire is fully standardized.
Badanie CATI rozpoczyna się od zaprojektowania kwestionariusza (potocznie – ankiety).
Następnie tak przygotowany kwestionariusz wprowadzany jest do systemu teleinformatycznego (specjalnego programu) – tworzony jest skrypt, który następnie pozwoli na realizację badania w formule CATI. Narzędzie to, wprowadzone już do systemu jest przez nas skrupulatnie sprawdzane (głównie pod kątem tak zwanych reguł przejścia, czyli sekwencji wypełniania ankiety). Dzięki takiej dwuetapowej weryfikacji mamy 100% pewności, że ankieta jest poprawnie skonstruowana.
Następnie rozpoczyna się etap badania terenowego: ankieterzy dzwonią do wybranych respondentów i przeprowadzają z nimi wywiad, zaznaczając ich odpowiedzi. Odpowiedzi badanych automatycznie zapisywane są w systemie. W trakcie badania prowadzona jest restrykcyjna kontrola pracy ankieterów.
Prowadzimy także kontrolę bazy wynikowej badania (poprawności przejść, zapisywania odpowiedzi).
CATI research can have various objectives and assumptions.
It can be successfully used in all types of studies.
CATI research enables the creation of both simple statistics and more complex analyses.
CATI is most commonly used in consumer opinion research, market research, and social studies.
CATI is also used for studies on brand recognition and shopping preferences.
The undeniable strengths of the CATI technique, similar to other quantitative methods, include:
- the ability to compare results from different groups of respondents, as the questionnaire is the same within a single study (or subpopulation),
- quick results,
- lower costs compared to qualitative research methods (such as FGIs),
- the ability to present findings in an accessible and visually appealing way (e.g., through charts and infographics),
- minimization of errors that can occur with CAPI techniques (paper questionnaires, which may present difficulties such as reading respondents’ answers) — all information is entered into a teleinformatics system, allowing for immediate retrieval of results in Excel.
To date, we have had the opportunity to work with various institutions and companies interested in obtaining statistics in specific areas. The research conducted was aimed at helping them advance their plans and attract new clients.
Why choose our offer?
We have been conducting social and marketing research since 1996. Thanks to our high-quality standards, professionalism, and extensive experience, we can boast a high rate of returning clients.
We also regularly attract new satisfied customers who benefit from the research we conduct.
As specialists in this field, we deliver better results for the companies we work with.
We would be happy to answer any questions and suggest the most suitable research option for your specific needs. We also invite you to explore our full range of services.
CATI research– our resources
We have a modern, supervised CATI telephone research facility.
In addition, responding to the needs and challenges of today’s world, we have introduced the remote service C@TI HOME, which allows for telephone interviews to be conducted under the same standards as those in the CATI studio (we maintain full oversight of the research process).
CATI research– our standards
We conduct telephone interviews according to the highest standards of the research industry. We are audited annually by the Interviewer Quality Control Program and hold a relevant certificate.
We also possess the international ESOMAR certification.
CATI research– our capabilities
CATI interviews
conducted each year
We have access to a constantly updated database of 7 million active and inactive companies from CEIDG and KRS.
We survey all groups of respondents, including:
- private individuals (consumers of various brands, families, and residents of rural and urban areas)
- enterprise representatives:
- owners
- management staff
- employees
- public institutions
- State and Provincial Offices
- Local government units
- Educational institutions
- Business environment institutions
- experts
We conduct ongoing monitoring
and can provide recordings of all interviews.
CATI research– Price list
The research we conduct using the CATI technique aims to obtain knowledge that is helpful in formulating and implementing the objectives of a company or institution. Therefore, the studies are tailored to meet our clients’ needs regarding sample size, scope, and subject matter.
Since pricing depends on specific services, we encourage you to contact us for a detailed estimate. We will be happy to answer your questions and provide a quote for the service you are interested in.
FAQ
CATI is a remote telephone interview conducted between an interviewer and a respondent, based on a survey entered into a teleinformatics system. During the interview, the interviewer reads the questions and available responses carefully (or matches the respondent’s answers to the options displayed on their computer screen) and then records the response in the system. The results of the study are automatically saved on secure servers.
The acronym CATI stands for Computer-Assisted Telephone Interview.
A CATI study is a conversation between the interviewer and the respondent. The interviewer reads the questions and responses (or matches the respondent’s answers to the response options) and records those indicated by the respondent in the teleinformatics system. The results are saved in real time on secure servers.
CATI interviews can be successfully used in almost any type of study, though they are most commonly employed in commercial or consumer research.
Typically, CATI interviews last from several to about fifteen minutes.
An undeniable advantage of CATI is its speed and high effectiveness in conducting research while maintaining lower costs compared to traditional methods (such as CAPI or PAPI—face-to-face questionnaire studies), all while ensuring a high level of reliability. The results of CATI studies, presented quantitatively, are both engaging and clear.
We support all the industries
