Research on the public sector
Table
of contents
- Public sector – characteristics
- Types of research in the public sector
- What techniques do we use for research in the public sector?
- Public sector research – examples
- Our Clients
- Why choose our offer?
- Public sector research – our standards
- Public sector research – our capabilities
- Public sector research – Price list
The needs of administrations
at all levels are changing.
Broadly defined social and socio-economic research for the public sector is becoming an increasingly significant challenge for both the commissioners and contractors of the services in question. Depending on the changing needs of various entities of governmental administration, local administration, state research institutes, universities or third sector entities, the area of interest of the public market takes on a wide range of research from evaluation studies, diagnoses of social and socio-economic phenomena to advanced macroeconomic analysis.
Not only are the topics and scope of the analyses being conducted changing, but often, they are also accompanied by changes related to the introduction of new research methods and techniques. In addition to traditional methods of collecting quantitative and qualitative data, biometric research is being conducted, such as eye-tracking, EEG, GSR, face tracking, EMG and motion capture.
Research in the public sector includes, among others:
- analysis of customer decision-making processes,
- collection and analysis of customer/stakeholder/beneficiary opinions,
- verification of the brand’s position in the market,
- analysis of competitors,
- analysis of advertising and promotional messages,
- project studies,
- project evaluation,
- websites assessment,
- UI and UX studies of websites and apps
- verification of brand and product strategies,
- market size analysis,
- analysis of market trends and forecasts,
- employer branding research,
- HR research.
These studies are particularly important whenever the diagnosis of a specific action or phenomenon is necessary, as well as the assessment of the effectiveness and efficiency of certain activities, brand and product recognition, etc.
We provide knowledge about the market in two ways:
We perform research in the public sector with the following research techniques:
CATI
Telephone interview
CAWI
Online survey
PAPI
Pen and paper survey
Face to face FGI
Group interviews
FGI on-line
Group interviews
Ethnography
Observation and description
IDI
Individual face to face in-depth interviews
ITI
Individual online in-depth interviews
CAPI
Computer-Assisted Personal Interviews
Dyads, tryads
Small group interviews
User tests
Product tests, consumer’s assessment
DR
Desk research, secondary data analysis
MOBI
Face-to-face survey on mobile devices
Eye tracking
Biometric research – tracking the eye movement
Face tracking
Biometric research – facial expression analysis
Mystery e-mailing
Mystery shopper – testing customer service via email
Mystery calling
Mystery shopper – testing customer service via phone
Mystery shopping
Mystery shopper – testing face-to-face customer service
Project design methods
Design thinking, iterative design
Motion tracking
Motion capture - XSENS, Vicon, Kinect
Auditorium questionnaire
A questionnaire filled in by a specific group being in the same room
EMG
Biometric research – analysis of micro expression of facial muscles
EEG
Biometric research – brain activity analysis
GSR
Biometric research – the galvanic skin response
Research in the public sector can have
various goals and assumptions.
Below, we present some of our studies.
The research results allow us to create both simple statistics and complex analyses and recommendations.
So far, we have had the opportunity to collaborate with various institutions and companies that were interested in obtaining statistics in specific areas. The conducted research aimed to assist in furthering their plans and acquiring new clients.
Why choose our offer?
Since 1996, we have been conducting social and marketing research. Thanks to high-quality standards, professionalism, and accumulated experience, we boast a high rate of returning clients.
We consistently attract new satisfied clients who benefit from the research conducted by us. Our expertise in this field translates into improved outcomes for the companies we collaborate with.
We are specialists in this field, which translates into better results for the companies we work with.
Engagement in social development has been one of ASM’s strategic goals since its inception in 1996 on the Polish market. Since 2004, we have been involved in both national and international projects in this field. We conduct research within the framework of funds as well as commercial orders.
As a research and development centre, we provide support for administration, scientific and educational institutions of all levels, and for researchers using both traditional as well as modern methods and techniques for data collection and analysis.
We hold the 4th position* in the ranking
of research companies in the public sector.
*Report from an independent study by the Polish Association of Market and Opinion Researchers, issued in 2023.
We will be happy to answer your questions and suggest which research option would be beneficial in your particular case. We also invite you to take a look at our full offer.
Public sector research - our standards
We conduct research according to the highest standards of the research industry. Annually, we undergo an audit by the Interviewer Quality Control Program, and we hold the relevant certificate.
We also hold an international ESOMAR certificate, further legitimising our commitment to quality research practices.
Public sector research- our capabilities
We have a network
of experienced researchers
and coordinators.
Furnished with specialist equipment for neuromarketing research, ASM Neuro Lab allows us to examine how consumers react to conveyed content, including packaging, advertising communication, and websites.
We study various respondent groups, including:
- private individuals (consumers of different brands, families, residents of rural and urban areas)
- business representatives:
- owners
- management
- employees
- public institutions
- state and provincial offices
- local government units (JST)
- education
- business environment institutions
- experts
Public sector research - Price list
The research we conduct in the public sector aims to acquire knowledge that is helpful in formulating and further implementing the goals of a company or institution. Therefore, our research is tailored to the needs of our clients in terms of sample size, scope, and subject matter.
Since the price varies depending on specific services, we encourage you to contact us, so that we can provide a detailed quotation for our services. We will be happy to answer your questions and provide a quotation for the service you are interested in.
We support all the industries
