Pharmaceutical and medical market research
Table
of contents
- Pharmaceutical and medical market – characteristics
- Types of research in the pharmaceutical and medical market
- What techniques do we use to perform pharmaceutical and medical market research?
- Pharmaceutical and medical market research – examples
- Our clients
- Why choose our offer?
- Pharmaceutical and medical market research – our standards
- Pharmaceutical and medical market research – our capabilities
- Pharmaceutical and medical market research – Price list
The market for health products
and services is changing rapidly.
The pharmaceutical and medical industry is one of those that emphasizes marketing efforts, driven by the evolving needs of patients, who are becoming increasingly aware. Changes in the pharmaceutical market are evident – some pharmacies have transformed into supermarkets where patients move around independently. The convenience trend also applies to the health sector, and not only within sales, but also in terms of patient service, for example in clinics . In this area, the recommendation and expression of opinions play a crucial role.
Research in the field of pharmaceutical and medical market includes, among others:
- analysis of customer decision-making processes,
- collection and analysis of customer opinions about the brand,
- evaluation of service quality and customer satisfaction in both B2B and B2C contexts,
- verification of the brand’s position in the market,
- analysis of advertising and promotional messages,
- product packaging research,
- website research,
- e-commerce store research,
- verification of brand and product strategies,
- retail audit,
- market size,
- analysis of market trends and forecasts,
- employer branding research,
- HR research.
These studies are particularly important whenever the diagnosis of a specific action or phenomenon is necessary, as well as the assessment of the effectiveness and efficiency of certain activities, brand and product recognition, etc..
We provide knowledge about pharmaceutical and medical market in two ways:
We perform research in the pharmaceutical and medical sector with the following research techniques:
CATI
Telephone interview
CAWI
Online survey
PAPI
Pen and paper survey
Face to face FGI
Group interviews
FGI on-line
Group interviews
Ethnography
Observation and description
IDI
Individual face to face in-depth interviews
ITI
Individual online in-depth interviews
CAPI
Computer-Assisted Personal Interviews
Dyads, tryads
Small group interviews
User tests
Product tests, consumer’s assessment
DR
Desk research, secondary data analysis
MOBI
Face-to-face survey on mobile devices
Eye tracking
Biometric research – tracking the eye movement
Face tracking
Biometric research – facial expression analysis
Mystery e-mailing
Mystery shopper – testing customer service via email
Mystery calling
Mystery shopper – testing customer service via phone
Mystery shopping
Mystery shopper – testing face-to-face customer service
Project design methods
Design thinking, iterative design
Motion tracking
Motion capture - XSENS, Vicon, Kinect
Auditorium questionnaire
A questionnaire filled in by a specific group being in the same room
EMG
Biometric research – analysis of micro expression of facial muscles
EEG
Biometric research – brain activity analysis
GSR
Biometric research – the galvanic skin response
Research in the pharmaceutical and medical sector
can have various goals and assumptions.
Below, we present some of our studies.
The research results allow us to create both simple statistics and complex analyses and recommendations.
So far, we have had the opportunity to collaborate with various institutions and companies that were interested in obtaining statistics in specific areas. The conducted research aimed to assist in furthering their plans and acquiring new clients.
Why chooseour offer?
Since 1996, we have been conducting social and marketing research. Thanks to high-quality standards, professionalism, and accumulated experience, we boast a high rate of returning clients.
We consistently attract new satisfied clients who benefit from the research conducted by us. Our expertise in this field translates into improved outcomes for the companies we collaborate with.
We are specialists in this field, which translates into better results for the companies we work with.
We help companies operating in the pharmaceutical or medical market in achieving sales and image-related goals. We operate using both traditional and modern methods and techniques of data collection and analysis, as well as proprietary forecasting methods.
We will be happy to answer your questions and suggest which research option would be beneficial in your particular case. We also invite you to take a look at our full offer.
Pharmaceutical and medical market research – our standards
We conduct research according to the highest standards of the research industry. Annually, we undergo an audit by the Interviewer Quality Control Program, and we hold the relevant certificate.
We also hold an international ESOMAR certificate, further legitimising our commitment to quality research practices.
Pharmaceutical and medical market research – our capabilities
We have a network of experienced researchers and coordinators.
Furnished with specialized equipment for neuromarketing research, ASM Neuro Lab allows us to examine how consumers react to conveyed content, including packaging, advertising communication, and websites.
We study various respondent groups, including:
- private individuals (consumers of different brands, families, residents of rural and urban areas)
- business representatives:
- owners
- management
- employees
- public institutions
- state and provincial offices
- local government units (JST)
- education
- business environment institutions
- experts
Pharmaceutical and medical market research – Price list
The research we conduct in the pharmaceutical and medical sector aims to acquire knowledge that is helpful in formulating and further implementing the goals of a company or institution. Therefore, our research is tailored to the needs of our clients in terms of sample size, scope, and subject matter.
Since the price varies depending on specific services, we encourage you to contact us so that we can provide a detailed quotation for our services. We will be happy to answer your questions and provide a quotation for the service you are interested in.
We support all the industries
