Market research for industrial production
Table
of contents
- Industrial production sector – characteristics
- Types of research in the industrial production sector
- What techniques do we use for research in the industrial production sector?
- Industrial production sector research – case studies
- Our Clients
- Why choose our offer?
- Market research for industrial production – our standards
- Market research for industrial production – our capabilities
- Market research for industrial production – Price list
The industry undergoes constant changes
in terms of technology, ecology
and employment
Continuous monitoring of the environment, evolving needs of customers and end-users, following trends, monitoring prices and competition, sales activities, brand perception are just the tip of the iceberg that entrepreneurs are facing to not only maintain high –quality of the products but also to operate in the market as a trustworthy brand. Since 1996, ASM has been supporting entrepreneurs not only in their marketing activities, but also market-related endeavours – pointing directions of change, trends, forecasts, market shares of players or assessing planned investments or markets.
Research in the field of industrial production market includes, among others:
- market size
- ergonomics analysis of workstations and work models
- verification of the brand’s position in the market,
- verification of brand and product strategies,
- analysis of market trends and forecasts,
- employer branding research,
- HR Research,
- analysis of customer decision-making processes,
- collection and analysis of customer opinions about the brand,
- evaluation of service quality and customer satisfaction,
- analysis of advertising and promotional messages,
- product packaging research,
- website research.
These studies are particularly important whenever the diagnosis of a specific action or phenomenon is necessary, as well as the assessment of the effectiveness and efficiency of certain activities, brand and product recognition, etc..
We provide knowledge about the industrial production market in two ways:
We perform research in the industrial production sector with the following research techniques:
CATI
Telephone interview
CAWI
Online survey
PAPI
Pen and paper survey
Face to face FGI
Group interviews
FGI on-line
Group interviews
Ethnography
Observation and description
IDI
Individual face to face in-depth interviews
ITI
Individual online in-depth interviews
CAPI
Computer-Assisted Personal Interviews
Dyads, tryads
Small group interviews
User tests
Product tests, consumer’s assessment
DR
Desk research, secondary data analysis
MOBI
Face-to-face survey on mobile devices
Eye tracking
Biometric research – tracking the eye movement
Face tracking
Biometric research – facial expression analysis
Mystery e-mailing
Mystery shopper – testing customer service via email
Mystery calling
Mystery shopper – testing customer service via phone
Mystery shopping
Mystery shopper – testing face-to-face customer service
Project design methods
Design thinking, iterative design
Motion tracking
Motion capture - XSENS, Vicon, Kinect
Auditorium questionnaire
A questionnaire filled in by a specific group being in the same room
EMG
Biometric research – analysis of micro expression of facial muscles
EEG
Biometric research – brain activity analysis
GSR
Biometric research – the galvanic skin response
Research in the industrial production sector
can have various goals and assumptions.
Below, we present some of our studies.
The research results allow us to create both simple statistics and complex analyses and recommendations.
So far, we have had the opportunity to collaborate with various institutions and companies that were interested in obtaining statistics in specific areas. The conducted research aimed to assist in furthering their plans and acquiring new clients.
Why chooseour offer?
Since 1996, we have been conducting social and marketing research. Thanks to high-quality standards, professionalism, and accumulated experience, we boast a high rate of returning clients.
We consistently attract new satisfied clients who benefit from the research conducted by us. Our expertise in this field translates into improved outcomes for the companies we collaborate with.
We are specialists in this field, which translates into better results for the companies we work with.
We support entrepreneurs by indicating directions of changes, trends, forecasts, market shares of players, as well as evaluating planned investments or markets.
We will be happy to answer your questions and suggest which research option would be beneficial in your particular case. We also invite you to take a look at our full offer.
Market research for industrial production – our standards
We conduct research according to the highest standards of the research industry. Annually, we undergo an audit by the Interviewer Quality Control Program, and we hold the relevant certificate.
We also hold an international ESOMAR certificate, further legitimising our commitment to quality research practices.
Market research for industrial production – our capabilities
We have a network
of experienced researchers
and coordinators.
Furnished with specialist equipment for neuromarketing research, ASM Neuro Lab allows us to examine how consumers react to conveyed content, including packaging, advertising communication, and websites.
We study various respondent groups, including:
- private individuals (consumers of different brands, families, residents of rural and urban areas)
- business representatives:
- owners
- management
- employees
- public institutions
- state and provincial offices
- local government units (JST)
- education
- business environment institutions
- experts
Market research for industrial production – Price list
The research we conduct in the industrial production aims to acquire knowledge that is helpful in formulating and further implementing the goals of a company or institution. Therefore, our research is tailored to the needs of our clients in terms of sample size, scope, and subject matter.
Since the price varies depending on specific services, we encourage you to contact us so that we can provide a detailed quote for our services. We will be happy to answer your questions and provide a quotation for the service you are interested in.
We support all the industries
