FMCG market
research
Fast Moving Consumer Goods (FMCG) refers to the market of fast-selling consumer products.
Rapid, impulsive purchasing behaviour on the one hand, and strong brand trust and loyalty on the other, define the specific nature of the FMCG market.
Understanding consumer trends, verifying the purchase journey, and analysing consumer reactions to marketing messages (including advertising in social media, traditional media, and retail environments), combined with high market competition and constantly evolving products and consumer needs, make continuous market monitoring and customer segmentation essential. These actions enable companies to refine their communication strategies and increase sales effectiveness.
Our FMCG research services include:
- Customer decision-making process analysis
- Brand opinion and perception research
- Service quality and customer satisfaction evaluation
- Market positioning and competitive assessment
- Advertising and promotional message testing
- Product packaging research
- Website and e-commerce research
- Brand and product strategy verification
- Shelf and category analysis
- Market size, trend analysis and forecasting
- Employer branding and HR research
We provide insights through custom research projects and ready-made industry reports tailored to your business objectives.
Knowledge about the FMCG market is delivered in two ways.
To capture comprehensive FMCG market insights, we apply a wide range of research techniques, including:
CATI
Telephone interview
CAWI
Online survey
PAPI
Pen and paper survey
Face to face FGI
Group interviews
FGI on-line
Group interviews
Ethnography
Observation and description
IDI
Individual face to face in-depth interviews
ITI
Individual online in-depth interviews
CAPI
Computer-Assisted Personal Interviews
Dyads, tryads
Small group interviews
User tests
Product tests, consumer’s assessment
Desk Reserch
Desk research, secondary data analysis
MOBI
Face-to-face survey on mobile devices
Eye tracking
Biometric research – tracking the eye movement
Face reading
Biometric research – facial expression analysis
Mystery e-mailing
Mystery shopper – testing customer service via email
Mystery calling
Mystery shopper – testing customer service via phone
Mystery shopping
Mystery shopper – testing face-to-face customer service
Project design methods
Design thinking, iterative design
Motion tracking
Motion capture - XSENS, Vicon, Kinect
Auditorium questionnaire
A questionnaire filled in by a specific group being in the same room
EMG
Biometric research – analysis of micro expression of facial muscles
EEG
Biometric research – brain activity analysis
GSR
Biometric research – the galvanic skin response
Our FMCG research projects vary in scope and objective.
Typical case studies include:
These studies enable creation of basic statistics, advanced analyses and actionable recommendations.
We work with a diverse range of organisations that seek reliable data to support strategic decisions, improve market performance and acquire new clients. Our FMCG research helps producers and distributors enhance both sales results and brand image.
Why chooseour services?
- 30 years of experience in social and market research
- High quality standards and professional expertise
- A strong track record of returning clients
- Traditional and innovative research methods, including proprietary forecasting techniques
- Tailored recommendations to support business growth
We assist FMCG companies in identifying opportunities and making decisions based on data, not intuition.
We will be happy to answer your questions and advise which research option is best suited to your specific case. We also invite you to explore our full offer.
FMCG market research- our standards
All research is conducted in accordance with the highest industry standards.
We undergo annual audits under the PKJPA Program – Research Quality Certificate and hold international certification from ESOMAR, attesting to our commitment to quality and research ethics.
FMCG market research- our capabilities
We have a network of experienced researchers and coordinators.
Through our neuromarketing lab (ASM Neuro Lab), we can test how consumers react to: packaging, advertising messages, websites and digital content
We engage all relevant respondent segments, including:
- Individual consumers
- Business representatives (owners, managers, employees)
- Public institutions (government bodies, local authorities, educational institutions)
- Experts and professionals
FMCG market research- Pricing
FMCG market research services are customised to fit your specific needs in terms of sample size, scope and topic.
We provide flexible pricing and will be happy to share a tailored quote based on your requirements.
We support all the industries
