Market research on banking and financial services
Table
of contents
- Banking and financial services market – characteristics
- Types of research in the banking and financial services market
- What techniques do we use to research in the banking and financial services market?
- Market research on banking and financial services – examples
- Our clients
- Why choose our offer?
- Market research on banking and financial services – our standards
- Market research on banking and financial services – our capabilities
- Market research on banking and financial services – Price list
There is very strong competition
in the Polish banking
and financial services market.
The market of financial products in Poland is highly developed, whether it is banking and accounting services, insurance or payment technologies. Customers in the Polish financial services market are, on one hand very aware and, on the other hand, very distrustful. The enormous competition is constantly raising consumer expectations. Success in such a market therefore requires continuous monitoring of the activities of individual market players as well as the experiences and expectations of consumers. Today it is essential to use modern and fast technologies and research innovations to understand potential customers, create a positive brand experience and differentiate offerings for specific groups.
Research in the field of banking and financial services includes, among others:
- analysis of customer decision-making processes,
- segmentation of clients,
- analysis of customer needs in terms of financial products,
- collection and analysis of customer opinions about the brand,
- evaluation of service quality and customer satisfaction,
- verification of the brand’s position in the market,
- monitoring of the competitors,
- analysis of advertising and promotional messages,
- UX studies of websites and apps,
- research on e-commerce stores,
- verification of brand and product strategies,
- market size analysis,
- analysis of market trends and forecasts,
- employer branding research,
- HR research.
These studies are particularly important whenever the diagnosis of a specific action or phenomenon is necessary, as well as the assessment of the effectiveness and efficiency of certain activities, brand and product recognition, etc.
We provide knowledge about the market in two ways :
We perform research in the banking and financial services market with the following research techniques:
CATI
Telephone interview
CAWI
Online survey
PAPI
Pen and paper survey
Face to face FGI
Group interviews
FGI on-line
Group interviews
Ethnography
Observation and description
IDI
Individual face to face in-depth interviews
ITI
Individual online in-depth interviews
CAPI
Computer-Assisted Personal Interviews
Dyads, tryads
Small group interviews
User tests
Product tests, consumer’s assessment
DR
Desk research, secondary data analysis
MOBI
Face-to-face survey on mobile devices
Eye tracking
Biometric research – tracking the eye movement
Face tracking
Biometric research – facial expression analysis
Mystery e-mailing
Mystery shopper – testing customer service via email
Mystery calling
Mystery shopper – testing customer service via phone
Mystery shopping
Mystery shopper – testing face-to-face customer service
Project design methods
Design thinking, iterative design
Motion tracking
Motion capture - XSENS, Vicon, Kinect
Auditorium questionnaire
A questionnaire filled in by a specific group being in the same room
EMG
Biometric research – analysis of micro expression of facial muscles
EEG
Biometric research – brain activity analysis
GSR
Biometric research – the galvanic skin response
Research in the banking and financial services market
can have various goals and assumptions.
Below, we present some of our studies.
The research results allow us to create both simple statistics and complex analyses and recommendations.
So far, we have had the opportunity to collaborate with various institutions and companies that were interested in obtaining statistics in specific areas. The conducted research aimed to assist in furthering their plans and acquiring new clients.
Why choosewour offer?
Since 1996, we have been conducting social and marketing research. Thanks to high-quality standards, professionalism, and accumulated experience, we boast a high rate of returning clients.
We consistently attract new satisfied clients who benefit from the research conducted by us. Our expertise in this field translates into improved outcomes for the companies we collaborate with.
We are specialists in this field, which translates into better results for the companies we work with.
We will be happy to answer your questions and suggest which research option would be beneficial in your particular case. We also invite you to take a look at our full offer.
Market research on banking and financial services – our standards
We conduct research according to the highest standards of the research industry. Annually, we undergo an audit by the Interviewer Quality Control Program, and we hold the relevant certificate.
We also hold an international ESOMAR certificate, further legitimising our commitment to quality research practices.
Market research on banking and financial services – our capabilities
We have a network
of experienced researchers
and coordinators.
Furnished with specialist equipment for neuromarketing research, ASM Neuro Lab allows us to examine how consumers react to conveyed content, including packaging, advertising communication, and websites.
We study various respondent groups, including:
- private individuals (consumers of different brands, families, residents of rural and urban areas)
- business representatives:
- owners
- management
- employees
- public institutions
- state and provincial offices
- local government units (JST)
- education
- business environment institutions
- experts
Market research on banking and financial services – Price list
The research we conduct in the banking and financial sector aims to acquire knowledge that is helpful in formulating and further implementing the goals of a company or institution. Therefore, our research is tailored to the needs of our clients in terms of sample size, scope, and subject matter.
Since the price varies depending on specific services, we encourage you to contact us so that we can provide a detailed quotation for our services. We will be happy to answer your questions and provide a quotation for the service you are interested in.
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