Digital technology
market research
Table
of contents
- Digital technology market – characteristics
- Types of research in the digital technology market
- What techniques do we use to perform digital technology market research?
- Digital technology market research – case studies
- Our Clients
- Why choose our offer?
- Digital technology market research – our standards
- Digital technology market research – our capabilities
- Digital technology market research – Price list
The development of digital technologies (ICT)
outpaces social progress
The intensive development of digital technologies provides opportunities to exploit them and create innovations and market expansion, on the one hand, and on the other hand, it leaves behind social groups and companies that are unable to keep up with progress due to financial reasons or health constrains.
Therefore, the market for digital products, such as computer-based or virtual reality (VR) products, requires a thorough understanding of the needs of target groups.
Research in the field of digital technology market includes, among others:
- analysis of customer decision-making processes,
- collection and analysis of customer opinions about the brand,
- evaluation of project’s results,
- evaluation of service quality and customer satisfaction,
- project evaluation,
- evaluation of after-sales service,
- verification of the brand’s position in the market,
- analysis of advertising and promotional messages,
- UI and UX studies of digital products,
- verification of brand and product strategies,
- market size analysis,
- analysis of market trends and forecasts,
- employer branding research,
- HR research.
These studies are particularly important whenever the diagnosis of a specific action or phenomenon is necessary, as well as the assessment of the effectiveness and efficiency of certain activities, brand and product recognition, etc.
We provide knowledge about the digital technology market in two ways:
We perform research in the digital technology sector with the following research techniques:
CATI
Telephone interview
CAWI
Online survey
PAPI
Pen and paper survey
Face to face FGI
Group interviews
FGI on-line
Group interviews
Ethnography
Observation and description
IDI
Individual face to face in-depth interviews
ITI
Individual online in-depth interviews
CAPI
Computer-Assisted Personal Interviews
Dyads, tryads
Small group interviews
User tests
Product tests, consumer’s assessment
DR
Desk research, secondary data analysis
MOBI
Face-to-face survey on mobile devices
Eye tracking
Biometric research – tracking the eye movement
Face tracking
Biometric research – facial expression analysis
Mystery e-mailing
Mystery shopper – testing customer service via email
Mystery calling
Mystery shopper – testing customer service via phone
Mystery shopping
Mystery shopper – testing face-to-face customer service
Project design methods
Design thinking, iterative design
Motion tracking
Motion capture - XSENS, Vicon, Kinect
Auditorium questionnaire
A questionnaire filled in by a specific group being in the same room
EMG
Biometric research – analysis of micro expression of facial muscles
EEG
Biometric research – brain activity analysis
GSR
Biometric research – the galvanic skin response
Research in the digital technology market
can have various goals and assumptions.
Below, we present some of our studies.
The research results allow us to create both simple statistics and complex analyses and recommendations.
So far, we have had the opportunity to collaborate with various institutions and companies that were interested in obtaining statistics in specific areas. The conducted research aimed to assist in furthering their plans and acquiring new clients.
Why choose our offer?
Since 1996, we have been conducting social and marketing research. Thanks to high-quality standards, professionalism, and accumulated experience, we boast a high rate of returning clients.
We consistently attract new satisfied clients who benefit from the research conducted by us. Our expertise in this field translates into improved outcomes for the companies we collaborate with.
We are specialists in this field, which translates into better results for the companies we work with.
ASM provides support to entrepreneurs in achieving marketing and project success in the field of digital products. Since 2004, we have been involved in the creation of digital technological platforms and the implementation of international ICT projects. We develop business models for the commercialization of digital products from various industries, including for vulnerable groups such as seniors and individuals requiring care. We have repeatedly become a winner of innovation awards.
We test innovative products using both traditional and modern methods and techniques of data collection and analysis, as well as proprietary forecasting methods.
We help companies operating in the ICT sector in achieving sales and image-related goals.
We will be happy to answer your questions and suggest which research option would be beneficial in your particular case. We also invite you to take a look at our full offer.
Digital technology market research – our standards
We conduct research according to the highest standards of the research industry. Annually, we undergo an audit by the Interviewer Quality Control Program, and we hold the relevant certificate.
We also hold an international ESOMAR certificate, further legitimising our commitment to quality research practices.
Digital technology market research – our capabilities
We have a network
of experienced researchers
and coordinators.
Furnished with specialist equipment for neuromarketing research, ASM Neuro Lab allows us to examine how consumers react to conveyed content, including packaging, advertising communication, and websites.
We study various respondent groups, including:
- private individuals (consumers of different brands, families, residents of rural and urban areas)
- business representatives:
- owners
- management
- employees
- public institutions
- state and provincial offices
- local government units (JST)
- education
- business environment institutions
- experts
Digital technology market research – Price list
The research we conduct in the ICT sector aims to acquire knowledge that is helpful in formulating and further implementing the goals of a company or institution. Therefore, our research is tailored to the needs of our clients in terms of sample size, scope, and subject matter.
Since the price varies depending on specific services, we encourage you to contact us so that we can provide a detailed quotation for our services. We will be happy to answer your questions and provide a quotation for the service you are interested in.
We support all the industries
