Automotive market research
Table
of contents
- Automotive market – characteristics
- Types of research in the automotive market
- What techniques do we use to perform automotive market research?
- Automotive market research – examples
- Our clients
- Why choose our offer?
- Automotive market research – our standards
- Automotive market research – our capabilities
- Automotive market research – Price list
The automotive industry is a sector
involving a number of technological
and marketing processes.
The automotive market targets consumers with both product and service offerings. This offering is very diverse in terms of customer types and assortment, as it applies to new and used vehicles for individual users or fleets. It’s also an enormous market for chemical products and accessories. Since there is a huge competition in the automotive market, manufacturers, dealers and service companies engage in competitive promotional activities.
Research in the automotive market not only supports entrepreneurs in marketing activities but also in the area of vehicle use and adapting it to the needs of different target groups.
Research in the automotive sector includes, among others:
- analysis of customer decision-making processes,
- customer segmentation,
- collection and analysis of customer opinions about the brand,
- evaluation of service quality and customer satisfaction
- verification of the brand’s position in the market,
- competition monitoring,
- analysis of advertising and promotional messages,
- analysis on safety and ergonomics of transportation,
- analysis of psychophysical activity of drivers,
- product research,
- website research,
- e-commerce store research,
- verification of brand and product strategies,
- audit retail,
- market size,
- analysis of market trends and forecasts,
- employer branding research,
- HR research.
These studies are particularly important whenever the diagnosis of a specific action or phenomenon is necessary, as well as the assessment of the effectiveness and efficiency of certain activities, brand and product recognition, etc.
We provide knowledge about automotive market in two ways:
We perform research in the automotive sector with the following research techniques:
CATI
Telephone interview
CAWI
Online survey
PAPI
Pen and paper survey
Face to face FGI
Group interviews
FGI on-line
Group interviews
Ethnography
Observation and description
IDI
Individual face to face in-depth interviews
ITI
Individual online in-depth interviews
CAPI
Computer-Assisted Personal Interviews
Dyads, tryads
Small group interviews
User tests
Product tests, consumer’s assessment
DR
Desk research, secondary data analysis
MOBI
Face-to-face survey on mobile devices
Eye tracking
Biometric research – tracking the eye movement
Face tracking
Biometric research – facial expression analysis
Mystery e-mailing
Mystery shopper – testing customer service via email
Mystery calling
Mystery shopper – testing customer service via phone
Mystery shopping
Mystery shopper – testing face-to-face customer service
Project design methods
Design thinking, iterative design
Motion tracking
Motion capture - XSENS, Vicon, Kinect
Auditorium questionnaire
A questionnaire filled in by a specific group being in the same room
EMG
Biometric research – analysis of micro expression of facial muscles
EEG
Biometric research – brain activity analysis
GSR
Biometric research – the galvanic skin response
Research in the automotive sector can have
various goals and assumptions.
Below, we present some of our studies.
The research results allow us to create both simple statistics and complex analyses and recommendations.
So far, we have had the opportunity to collaborate with various institutions and companies that were interested in obtaining statistics in specific areas. The conducted research aimed to assist in furthering their plans and acquiring new clients.
Why choose our offer?
Since 1996, we have been conducting social and marketing research. Thanks to high-quality standards, professionalism, and accumulated experience, we boast a high rate of returning clients.
We consistently attract new satisfied clients who benefit from the research conducted by us. Our expertise in this field translates into improved outcomes for the companies we collaborate with.
We are specialists in this field, which translates into better results for the companies we work with.
We will be happy to answer your questions and suggest which research option would be beneficial in your particular case. We also invite you to take a look at our full offer.
Automotive market research – our standards
We conduct research according to the highest standards of the research industry. Annually, we undergo an audit by the Interviewer Quality Control Program, and we hold the relevant certificate.
We also hold an international ESOMAR certificate, further legitimising our commitment to quality research practices.
Automotive market research – our capabilities
We have a network
of experienced researchers
and coordinators.
Furnished with specialist equipment for neuromarketing research, ASM Neuro Lab allows us to examine how consumers react to conveyed content, including packaging, advertising communication, and websites.
We study various respondent groups, including:
- private individuals (consumers of different brands, families, residents of rural and urban areas)
- business representatives:
- owners
- management
- employees
- public institutions
- state and provincial offices
- local government units (JST)
- education
- business environment institutions
- experts
Automotive market research – Price list
The research we conduct in the automotive sector aims to acquire knowledge that is helpful in formulating and further implementing the goals of a company or institution. Therefore, our research is tailored to the needs of our clients in terms of sample size, scope, and subject matter.
Since the price varies depending on specific services, we encourage you to contact us so that we can provide a detailed quotation for our services. We will be happy to answer your questions and provide a quotation¡ for the service you are interested in.
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