Agricultural industry research
Table
of contents
- Agricultural industry – characteristics
- Types of research in the agricultural industry
- What techniques do we use for research in the agricultural industry?
- Agricultural industry research – examples
- Our Clients
- Why choose our offer?
- Agricultural industry research – our standards
- Agricultural industry research – our capabilities
- Agricultural industry research – Price list
The agricultural industry is very diverse
in terms of scope and business profile.
Agriculture involves not only the production of food, but also garden and decorative plants, as well as the provision of agrotourism services. Therefore, each company has its unique characteristics and requires the creation of a tailored development strategy. Increasing ethical standards in agriculture and ecology necessitate numerous changes in production processes and product assortments. Agricultural enterprises, being crucial to the global economy, are recipients of various systemic support programs from EU funds.
Research in the field of agriculture includes, among others:
- market size assessment,
- analysis of customer needs regarding food products or agrotourism services,
- evaluation of co-funded projects,
- brand positioning verification in the market,
- verification of brand and product strategy,
- analysis of market trends and forecasts,
- employer branding research,
- HR research,
- analysis of customer decision-making processes,
- the collection and analysis of customer opinions about the brand,
- evaluation of service quality and customer satisfaction,
- analysis of advertising and promotional messages,
- product packaging research,
- website research.
These studies are particularly important whenever the diagnosis of a specific action or phenomenon is necessary, as well as the assessment of the effectiveness and efficiency of certain activities, brand and product recognition, etc.
We provide knowledge about the market in two ways:
We perform research in the agricultural industry using the following research techniques:
CATI
Telephone interview
CAWI
Online survey
PAPI
Pen and paper survey
Face to face FGI
Group interviews
FGI on-line
Group interviews
Ethnography
Observation and description
IDI
Individual face to face in-depth interviews
ITI
Individual online in-depth interviews
CAPI
Computer-Assisted Personal Interviews
Dyads, tryads
Small group interviews
User tests
Product tests, consumer’s assessment
DR
Desk research, secondary data analysis
MOBI
Face-to-face survey on mobile devices
Eye tracking
Biometric research – tracking the eye movement
Face tracking
Biometric research – facial expression analysis
Mystery e-mailing
Mystery shopper – testing customer service via email
Mystery calling
Mystery shopper – testing customer service via phone
Mystery shopping
Mystery shopper – testing face-to-face customer service
Project design methods
Design thinking, iterative design
Motion tracking
Motion capture - XSENS, Vicon, Kinect
Auditorium questionnaire
A questionnaire filled in by a specific group being in the same room
EMG
Biometric research – analysis of micro expression of facial muscles
EEG
Biometric research – brain activity analysis
GSR
Biometric research – the galvanic skin response
Research in the agricultural industry can have
various goals and assumptions.
Below, we present some of our studies.
The research results allow us to create both simple statistics and complex analyses and recommendations.
So far, we have had the opportunity to collaborate with various institutions and companies that were interested in obtaining statistics in specific areas. The conducted research aimed to assist in furthering their plans and acquiring new clients.
Why choose our offer?
Since 1996, we have been conducting social and marketing research. Thanks to high-quality standards, professionalism, and accumulated experience we boast a high rate of returning clients.
We consistently attract new satisfied clients who benefit from the research conducted by us. Our expertise in this field translates into improved outcomes for the companies we collaborate with.
We are specialists in this field, which translates into better results for the companies we work with.
ASM, as a research and development centre, has been participating in international EU programs since 2004. Therefore, we have excellent knowledge of the market, its challenges, as well as the requirements of co-funded projects.
With great success, we operate in the field of acquiring EU funds and are a two-time winner of the Crystal Brussels Sprout awarded by the National Contact Point for EU Research Programs. We provide support to the agriculture sector in applying for EU funds within national projects and those directly financed by the European Commission. Additionally, we conduct research for agriculture using traditional and modern methods and techniques of data collection and analysis, as well as proprietary forecasting methods.
We will be happy to answer your questions and suggest which research option would be beneficial in your particular case. We also invite you to take a look at our full offer.
Research in the agricultural industry - our standards
We conduct research according to the highest standards of the research industry. Annually, we undergo an audit by the Interviewer Quality Control Program, and we hold the relevant certificate.
We also hold an international ESOMAR certificate, further legitimising our commitment to quality research practices.
Research in the agricultural industry - our capabilities
We have a network of experienced researchers and coordinators.
Furnished with specialist equipment for neuromarketing research, ASM Neuro Lab allows us to examine how consumers react to conveyed content, including packaging, advertising communication, and websites.
We study various respondent groups, including:
- private individuals (consumers of different brands, families, residents of rural and urban areas)
- business representatives:
- owners
- management
- employees
- public institutions
- state and provincial offices
- local government units (JST)
- education
- business environment institutions
- experts
Research in the agricultural industry - Price list
The research we conduct in the agricultural industry aims to acquire knowledge that is helpful in formulating and further implementing the goals of a company or institution. Therefore, our research is tailored to the needs of our clients in terms of sample size, scope, and subject matter.
Since the price varies depending on specific services, we encourage you to contact us so that we can provide a detailed quotation for our services. We will be happy to answer your questions and provide a quotation for the service you are interested in.
We support all the industries
