PAPI research – paper survey
The PAPI (Paper & Pen Personal Interview) method
is a standardized face-to-face interview
conducted using a paper questionnaire.
Respondents fill out the survey manually.
Various types of questions can be utilized in a PAPI survey:
- closed (i.e., questions with provided answers),
- semi-open (open questions with an option for respondents to provide their own answers),
- completely open (allowing respondents to enter their own answers), multiple and single-choice questions, as well as questions with a scale (e.g. five-point, where 1 means definitely no, and 5 means definitely yes),
- graphic questions.
The PAPI technique, like any quantitative method, is based on a standardized questionnaire (identical for all respondents).
Thanks to the results collected using the PAPI technique — like any quantitative method — different groups of respondents can be compared to identify potential differences (e.g., responses from younger and older individuals).
These studies are particularly important in contexts that require diagnosing actions or phenomena and assessing the effectiveness and efficiency of specific activities, brand and product recognition, and more.
The PAPI technique allows for the collection
of essential information from anyone
who can read and write, regardless of age
or level of digital awareness.
The research results are presented in the form of numbers or percentages, which facilitates the presentation of conclusions in an accessible and clear manner (e.g., through charts or infographics). Furthermore, such studies can be repeated, allowing for comparisons of results over time (e.g., to observe changes), as the questionnaire is fully standardized.
The PAPI study starts with designing a questionnaire (commonly referred to as a survey), and printing it in the necessary quantities.
Next, the field research phase begins, where the interviewer conducts face-to-face interviews with respondents.
The PAPI study can be conducted in any location where members of the target group can be found.
A study conducted using the PAPI technique can have various objectives
and assumptions. It is suitable for use in any type of research.
The PAPI study enables the creation of both simple statistics and complex analyses.
PAPI is most commonly used in consumer opinion research, market research, or social research.
The PAPI survey is also used to assess brand recognition or purchasing preferences.
The undeniable strengths of the PAPI technique, like those of other techniques in quantitative methods, include:
- the ability to compare results obtained in different study groups, as the questionnaire remains the same within a single study (or subpopulation),
- the capability to present research results in an accessible and visually appealing manner (e.g., through charts and infographics).
Additionally, a significant advantage of PAPI research is its universality and availability:
- it does not require special electronic equipment or software,
- it can be conducted anywhere,
- it can be applied to any group of respondents.
To date, we have had the opportunity to work with various institutions and companies interested in obtaining statistics in specific areas. The research conducted was aimed at helping them advance their plans and attract new clients.
Why choose our offer?
We have been conducting social and marketing research since 1996. Thanks to our high-quality standards, professionalism, and extensive experience, we can maintain a high rate of returning clients.
We also regularly attract new satisfied customers who benefit from the research we conduct.
As specialists in this field, we deliver better results for the companies we work with.
We would be happy to answer any questions and suggest the most suitable research option for your specific needs. We also invite you to explore our full range of services.
PAPI research – our standards
We conduct survey research according to the highest standards of the research industry. We are audited annually by the Interviewer Quality Control Program and hold a relevant certificate.
We also possess the international ESOMAR certification.
PAPI research – our capabilities
We have a network
of experienced interviewers
and coordinators.
We survey all groups of respondents:
- private individuals (consumers of various brands,
- families, residents of rural and urban areas)
- enterprise representatives:
- owners
- management staff
- employees
- public institutions
- State and Provincial Offices
- Local government units
- Educational institutions
- Business environment institutions
- experts
PAPI research – Price list
The research we conduct using the PAPI technique aims to gather knowledge that is helpful in formulating and implementing the objectives of a company or institution. Therefore, the studies are tailored to meet our clients’ needs regarding sample size, scope, and subject matter.
Since pricing depends on specific services, we encourage you to contact us for a detailed estimate. We will be happy to answer your questions and provide a quote for the service you are interested in.
FAQ
PAPI studies involve interviews in which an interviewer conducts a standardized questionnaire with individual respondents.
PAPI stands for “Paper & Pen Personal Interview”, which refers to a direct interview using a questionnaire.
PAPI is a face-to-face survey where the interviewer hands the respondent a questionnaire to fill out.
PAPI studies can be used effectively in a variety of research contexts, though they are most often found in commercial or consumer studies.
These interviews typically take anywhere from a few minutes to about an hour.
PAPI offers notable advantages, particularly its versatility. This technique can be applied in any environment, and their results can be compared and correlated, similar to other quantitative methods.
We support all the industries
