In-depth interviews ITI
Table
of contents
- In-depth interviews ITI – characteristics
- Usefulness of in-depth interviews
- ITI research – what might it look like?
- In-depth interviews – examples
- Our Clients
- Why choose our offer?
- In-depth interviews – our resources
- In-depth interviews – our standards
- In-depth interviews – our capabilities
- In-depth interviews – Price list
- FAQ
In-depth unstructured interviews are best described
as a structured conversation between two people –
the moderator and the subject.
Such a conversation always takes place on a specific topic, and its main goal is to deepen information or gain completely new knowledge about a phenomenon.
ITI is a remote version of the in-depth interview technique (conducted by telephone or via instant messaging).
This technique has a wide range of applications: it is used not only in social research but also in evaluation, opinion and attitude research, and consumer research.
Thanks to ITI, we can reach respondents from all over the world and relatively quickly obtain detailed information that is usually difficult to collect using quantitative techniques.
In-depth interviews are particularly important when examining new phenomena (so-called exploratory research), based on comprehensive and in-depth analysis. Moreover, by conducting a “live” conversation, we can explore interesting topics and threads that arise during the interview for the first time, which were not anticipated at the stage of creating the script.
The basis of a well-designed ITI study is a refined interview scenario. This scenario may be more structured (a specific list of questions to be asked to the respondent) or less specific (merely indicating areas for discussion).
In the case of exploratory research, the moderator often only has a list of topics for discussion with the respondent— the conversation and subsequent questions develop during the interview. The role of the moderator is extremely important here, as they deepen interesting topics during the discussion or introduce entirely new ones that were not anticipated at the script creation stage.
In some cases, it is beneficial to create a ready-made research scenario— a list of questions prepared for the respondent. This approach is most often used in studies where specific goals and research questions have already been established.
An ITI interview, i.e., an in-depth telephone interview or one conducted via instant messaging, is a more effective and cost-efficient solution than a direct IDI interview, as it allows for quicker access to the interviewee and adapts to their availability.
Such interviews can also be conducted with individuals living anywhere in the world, meaning there are virtually no spatial limitations. Before starting the study, the research coordinator recruits participants who meet the established criteria (e.g., individuals up to 20 years old, living in Opole). The coordinator then arranges the interview with the moderator at a time and place convenient for the participant.
Regardless of whether we conduct an ITI or IDI study, each interview is either recorded (to prepare a transcription) and/or a moderator’s note is created, summarizing the most important issues discussed during the interview. If a transcript is produced from the interview, it is subsequently coded using a program specifically designed for this purpose.
A study conducted using the ITI technique may have various goals and assumptions. Below are examples of how ITI interviews can be applied in research.
- Opinion survey (e.g., customers, as well as residents and project recipients)
- Research on attitudes (e.g., young people’s perspectives on new products)
- Evaluation study (e.g., research involving a group of experts, contractors, and beneficiaries)
- Consumer research (opinion research regarding a specific product or service)
The in-depth interview technique is the most widely used method in research and can be effectively applied across various projects.
To date, we have had the opportunity to work with various institutions and companies interested in obtaining statistics in specific areas. The research conducted was aimed at helping them advance their plans and attract new clients.
Why choose our offer?
We have been conducting social and marketing research since 1996. Thanks to our high-quality standards, professionalism, and extensive experience, we can boast a high rate of returning clients.
We also regularly attract new satisfied customers who benefit from the research we conduct.
As specialists in this field, we deliver better results for the companies we work with.
We would be happy to answer any questions and suggest the most suitable research option for your specific needs. We also invite you to explore our full range of services.
In-depth interviews –
our resources
We have modern,
welcoming studios
for conducting in-depth interviews.
- IAcoustic insulation
- ITI Infrastructure
- Experienced researchers
In-depth interviews –our standards
We conduct telephone interviews according to the highest standards of the research industry. We are audited annually by the Interviewer Quality Control Program and hold a relevant certificate.
We also possess the international ESOMAR certification.
In-depth interviews –our capabilities
individual in-depth interviews
implemented every year
We survey all groups of respondents:
- private individuals (consumers of various brands,
- families, inhabitants of urban and rural areas)
- enterprise representatives:
- owners
- management staff
- employees
- public institutions
- State and Provincial Offices
- Local government units
- Educational institutions
- Business environment institutions
- experts
We record and can provide recordings of all interviews.
In-depth interviews –Price list
The research we conduct using ITI techniques aims to gather knowledge that is helpful in formulating and implementing the objectives of a company or institution. Therefore, the studies are tailored to meet our clients’ needs regarding sample size, scope, and subject matter.
Since pricing depends on specific services, we encourage you to contact us for a detailed estimate. We will be happy to answer your questions and provide a quote for the service you are interested in.
FAQ
These are individual in-depth interviews that involve a conversation between two people: an experienced moderator who guides the discussion and asks questions, and a respondent, who may also be an expert in a particular field. The purpose of the interview is to explore particular issues more deeply or to gain entirely new insights from a specific area (expert interviews).
The acronym ITI stands for In-Depth Telephone Interview.
An ITI interview resembles a remote (telephone or online) conversation between two people on a specific topic, with the moderator playing a crucial role in creating a friendly and trusting atmosphere while also encouraging the respondent to elaborate on their responses.
The ITI technique is particularly well-suited for exploratory research, as well as consumer studies and research on attitudes and opinions.
Typically, these interviews last between 60 and even 100 minutes.
One key advantage of this type of interview is that it provides access to insights that can be challenging to obtain through other methods. The information gathered from ITI studies helps answer the question “why?”—setting this technique apart from other quantitative methods, like CATI. Plus, the ITI technique is also cost-effective.
We support all the industries
