FGI interviews on-line
Table
of contents
- Focus group study – characteristics
- Usefulness of FGI research
- Badanie FGI on-line – jak może wyglądać?
- FGI research – examples
- FGI research – strenghts
- Our Clients
- Why choose our offer?
- On-line FGI research – our resources
- FGI research – our standards
- FGI research – our capabilities
- FGI research – Price list
- FAQ
Focus group research, or Focus Group Interview
is a type of discussion conducted in a group
and led by a moderator.
The moderator, following a previously prepared scenario, steers the conversation toward topics of interest from the perspective of the entity commissioning the research.
The Focus Group Interview (FGI) simulates real-life situations (similar to those we encounter in everyday life) because our opinions are often shaped through interactions with others rather than in isolation. This setting mimics a real-world scenario where individuals, responding to stimuli, express their opinions, which may evolve through engagement with others. Focus group research allows for the observation of people as they shape their opinions and attitudes.
The FGI technique is especially recommended in the following cases:
- for the exploration of research issues – as a preliminary study (e.g., using FGI as an initial method to explore the topic that will later be researched through a survey);
- for better preparation of standardized tools for mass (quantitative) research;
- for better interpretation of quantitative research results (e.g., after conducting a survey, using FGI to “deepen” the most interesting results by asking “why?” and “how?” rather than just “if?”, as in typical surveys).
FGI research is conducted in groups of 8–12 people, who discuss a clearly defined problem under the supervision of a moderator. The moderator’s role is to maintain the group’s interest in the topic (a smaller group may be dominated by one person, while a larger group can be difficult to manage).
A typical session lasts from 1.5 to 4 hours. The duration set prior to the session cannot be exceeded.
An online focus session can take place anywhere, enabling the gathering of respondents from distant locations for discussion.
Online focus research requires:
- a streaming platform that enables online focus sessions, records and views discussions, and provides transcription for later analysis;
- experienced recruiters and online session moderators;
- appropriate participants invited to the study (participation in discussions is paid; depending on the study topic, participants are selected based on specific criteria. For example, in a study about baby products, participants will mainly be people with small children who select and purchase such products).
The study conducted using the FGI technique
may have various goals and assumptions.
It can be successfully applied in any type of research.
FGI research allows for the creation of in-depth analyses.
Focus groups are most commonly used in consumer opinion research, strategy research, marketing research, and social research.
The technique is quick and cost-effective to implement
It allows for monitoring the process of forming opinions and viewpoints, highlighting the essence of their development (researchers can clarify and refine participants’ responses during the discussion)
It provides insights into participants’ motivations and unconscious attitudes. By asking questions like “why?” and “how?”, researchers can gather information about the development of various mechanisms in both social and consumer behaviours (which may not be accessible through surveys)
The synergy effect – group discussions stimulate participants (similar to a brainstorming session)
The material collected is expressed in the participants’ language
The technique can be applied to any topic and demographic, for example children and illiterate individuals
The results of the research are easy for clients to understand
Information is gathered in situations that are closer to real-life experiences
To date, we have had the opportunity to work with various institutions and companies interested in obtaining statistics in specific areas. The research conducted was aimed at helping them advance their plans and attract new clients.
Why chooseour offer?
We have been conducting social and marketing research since 1996. Thanks to our high-quality standards, professionalism, and extensive experience, we can boast a high rate of returning clients.
We also regularly attract new satisfied customers who benefit from the research we conduct.
As specialists in this field, we deliver better results for the companies we work with.
We would be happy to answer any questions and suggest the most suitable research option for your specific needs. We also invite you to explore our full range of services.
On-line FGI research– our resources
We have modern, supervised online focus group research systems.
We conduct mini focus groups (up to 4 respondents) and standard focus groups (up to 12 respondents).
Our online FGI service operates as a mobile studio. As part of this service, we offer:
- technical support (organization of FGIs, recruitment of participants, supervision of the study);
- substantive support (involvement of experienced moderators).
FGI research– our standards
We conduct qualitative research according to the highest standards of the research industry. We are audited annually by the Interviewer Quality Control Program and hold a relevant certificate.
We also possess the international ESOMAR certification.
FGI research– our capabilities
FGI interviews
conducted every year
We survey all groups of respondents:
- private individuals (consumers of various brands,
- families, inhabitants of urban and rural areas)
- enterprise representatives:
- owners
- management staff
- employees
- public institutions
- State and Provincial Offices
- Local government units
- Educational institutions
- Business environment institutions
- experts
We record and can provide recordings of all interviews.
We are able to organize
any FGI study within 7 days
We also recruit respondents for the study, supported by the CATI studio with 25 interview stations, which impacts the recruitment time.
Moderators specializing in specific topics, with many years of experience in research moderation, are selected for each study.
FGI research –Price list
The research we conduct using the FGI technique aims to gather knowledge that is helpful in formulating and implementing the objectives of a company or institution. Therefore, the studies are tailored to meet our clients’ needs regarding sample size, scope, and subject matter.
Since pricing depends on specific services, we encourage you to contact us for a detailed estimate. We will be happy to answer your questions and provide a quote for the service you are interested in.
FAQ
FGI studies are focus group interviews conducted by a moderator, which take place either in-person or remotely based on a prepared scenario.
The abbreviation FGI stands for Focus Group Interview and refers to a structured group discussion guided by a moderator.
An FGI interview involves a conversation between the moderator and the participants. During the focus session, participants are often invited to engage in projective techniques. These techniques help uncover phenomena that people may not fully be aware of.
Focus group interviews can be successfully applied in almost any study; however, they are most commonly used in social or consumer research.
Typically, such interviews last from 1.5 to 4 hours.
An undeniable advantage of FGIs is the ability to quickly and cost-effectively obtain in-depth information from respondents regarding their attitudes, motivations, opinions, and preferences.
Online FGI studies are conducted via the Internet, with respondents located in separate locations. In contrast, in-person FGI studies have participants in one place. However, both types of FGI studies are moderated in the same way.
We support all the industries
