Design methods
in marketing
Table
of contents
- Design methods – characteristics
- Types of design methods in marketing
- Usefulness of design methods
- Research using the design method – what might it look like?
- Design methods research – examples
- Design methods research – strenghts
- Our Clients
- Why choose our offer?
- Our standards
- Design methods research – our capabilities
- Design methods research – Price list
- FAQ
Design methods help organize processes and tasks
related to planning, implementation,
and monitoring of marketing activities.
These methods are particularly useful for complex marketing projects. The characteristic features of design methods in marketing are:
- Systematic approach. Design methods follow a step-by-step principle, meaning tasks are performed in a specific order. This is important because it helps avoid errors and ensures each task is completed on time.
- Goal-oriented. Design methods in marketing are crafted to help achieve specific business goals. Tasks are arranged to meet project objectives, with each activity serving a defined purpose.
- Monitoring and control. Marketing projects are continuously monitored and controlled to ensure that activities are carried out according to the schedule and plan. This enables project managers to quickly respond to issues and changes in the business environment.
- Teamwork. Design methods in marketing rely on the cooperation of various specialists, including project managers, market analysts, and experts in advertising, creation, and sales. This fosters synergy, leading to better outcomes than individual efforts.
- Use of tools. Design methods in marketing make use of various tools, such as Gantt charts, SWOT analysis, market research, market segmentation, consumer behaviour modelling, and more.
Various design methods can be applied in marketing, depending on the project’s purpose and the organization’s needs. The design methods we use most frequently are:
- Design Thinking – a design method that focuses on empathy, understanding the problem, generating ideas, prototyping, and testing solutions. Design Thinking is commonly used in the design of new products, services, and customer experiences.
- Design literacy – in marketing, this approach aims to improve the readability and understanding of marketing messages by applying design and UX (User Experience) principles. Design literacy focuses on creating marketing communications that are easy to understand and interpret for different audiences.
- Agile – a design method based on an iterative and flexible approach, focusing on the continuous delivery of value to the customer. Agile is often used in software development projects but can also be applied to marketing projects.
- Lean Startup – a design method focused on minimal viable product (MVP) implementation, testing hypotheses, and quickly adapting products to customer needs. Lean Startup is often used in projects related to new products and services.
- Six Sigma – a design method aimed at reducing defects, streamlining processes, and increasing the efficiency of the organization. Six Sigma is often used in projects concerning product and service quality and to boost company profits.
- Business Model Canvas – a design method focused on developing a company’s business model. The Business Model Canvas is often used in projects involving the development of new products and services, as well as efforts to enhance company profits.
- Service Design – a design method that centres on designing and improving service processes to enhance customer satisfaction. Service Design is often used in projects focused on improving the services offered by a company.
Design methods in marketing enable us to effectively manage marketing projects, resulting in better business outcomes for our clients.
They enhance the efficiency and effectiveness of marketing activities, allowing for improved sales performance, brand positioning, and increased customer loyalty.
Research using design methods in marketing can be conducted in various ways, depending on the research objectives, type of project, and available tools. Below are some examples of how we carry out research using design methods.
- Customer needs analysis. For this purpose, we use methods such as surveys, customer interviews, and the analysis of demographic and psychographic data.
- Market and competition analysis. This involves conducting a SWOT analysis, Porter’s Five Forces analysis, or marketing research such as focus groups, discussion groups, or online surveys.
- Designing a marketing campaign. We use design techniques like user experience (UX) design, design thinking, or design sprints. These tools enable the development of prototypes and the testing of ideas before large-scale implementation.
- Campaign testing. We apply methods such as A/B tests, market tests, or KPI analysis. These tests allow for adjustments and refinements before the campaign’s official launch.
Research conducted using design methods may have various goals
and assumptions. They can be successfully used
in any type of research setting.
The results of research conducted using the audience survey technique allow for the creation of both simple statistics and complex analyses.
Desk Research is invaluable when there is a need to obtain and process cross-sectional information.
The strengths of design methods include:
- focusing on user needs – research using design methods allows for a deeper understanding of users’ needs and expectations, enabling better adaptation of products and services to meet those needs, which translates into increased satisfaction and loyalty;
- rapid prototyping – design methods enable quick testing of concepts and identification of weak points, allowing for faster corrections and adaptations to changing user needs;
- increased innovation – creative research using design methods enables the generation of innovative ideas, pushing beyond existing solutions and introducing new products and services to the market;
- improved communication – working as a team using design methods fosters better collaboration among team members, minimizes misunderstandings, and enhances effective achievement of project goals;
- increased efficiency of activities – design methods allow for better planning and quicker implementation of actions, leading to better results in a shorter time and with lower costs;
- better understanding of the market, competition, and customer needs – this understanding allows for a more effective adaptation of marketing strategies, contributing to greater business success.
To date, we have had the opportunity to work with various institutions and companies interested in obtaining statistics in specific areas. The research conducted was aimed at helping them advance their plans and attract new clients.
Why choose our offer?
We have been conducting social and marketing research since 1996. Thanks to our high-quality standards, professionalism, and extensive experience, we can boast a high rate of returning clients.
We also regularly attract new satisfied customers who benefit from the research we conduct.
As specialists in this field, we deliver better results for the companies we work with.
We would be happy to answer any questions and suggest the most suitable research option for your specific needs. We also invite you to explore our full range of services.
Our standards
We conduct research according to the highest standards of the research industry. We are audited annually by the Interviewer Quality Control Program and hold a relevant certificate.
We also possess the international ESOMAR certification.
Design methods research – our capabilities
Our Team consists
of experienced specialists
in conducting research across various industries and topics.
We provide thorough analysis using knowledge from fields such as:
- sociology,
- econometrics,
- marketing,
- science,
- management,
- law,
- finances,
- social sciences.
Design methods research – Price list
The research we conduct using design methods aims to gather knowledge that is helpful in formulating and implementing the objectives of a company or institution. Therefore, the studies are tailored to meet our clients’ needs regarding sample size, scope, and subject matter.
Since pricing depends on specific services, we encourage you to contact us for a detailed estimate. We will be happy to answer your questions and provide a quote for the service you are interested in.
FAQ
The design method in marketing refers to a set of techniques and tools that help organize the processes involved in planning, executing, and monitoring marketing activities.
Design Thinking is a design approach that focuses on user needs and experiences. It involves solving problems in a creative and innovative way by using the thought processes typically employed by designers. This method is applicable in various fields, including marketing.
Research conducted using design methods in marketing can take different forms, depending on the research goals, type of project, and available tools.
Design methods such as User Experience (UX) design, User Interface (UI) design, and Design Thinking are widely used in marketing to create more effective and engaging consumer experiences.
The duration of marketing research using design methods varies depending on several factors, including the scope of the study, resources available, number of participants, complexity of the problem, and research objectives. It can range from a few weeks to several months.
Design methods enable more effective design of marketing strategies and ensures better alignment with customer needs.
We support all the industries
