CAWIstudy
CAWI study (Computer Assisted Web Interviews)
is a standardized online interview.
It is conducted based on a previously prepared online questionnaire.
Respondents’ answers are automatically saved in an IT system designed for this purpose.
In the CAWI survey, we can use different types of questions:
- closed (i.e., questions with provided answers),
- semi-open (open questions with an option to enter your own answer),
- completely open (i.e., where only the respondent’s answer can be entered), multiple and single-choice questions, as well as questions with a scale (e.g., five-point, where 1 means definitely no, and 5 means definitely yes),
- multimedia questions – graphic, video.
The CAWI technique, like any quantitative method, is based on a standardized (identical for all respondents) questionnaire.
Thanks to the results collected using the CAWI technique—just like with other quantitative methods—we can compare different groups of respondents and identify potential differences (e.g., responses from younger and older individuals).
These studies are particularly important wherever there is a need to diagnose an action or phenomenon, as well as to assess the effectiveness and efficiency of certain activities, brand and product recognition, etc.
This tool proves to be extremely useful for addressing difficult, sensitive, and embarrassing issues. The internet enables access to a variety of often very narrow respondent groups, such as representatives of various professional sectors, individuals in high positions, brand consumers, etc.
The CAWI technique allows for quick
and cost-effective collection of necessary information.
The research results are presented in numbers or percentages, enabling conclusions to be communicated in an accessible and transparent manner (e.g., through charts and infographics). Moreover, such a study can be repeated, allowing for results to be compared each time (e.g., to capture changes over time) because the questionnaire is fully standardized.
The CAWI study begins with designing a questionnaire (colloquially referred to as a survey).
Next, the prepared questionnaire is entered into the IT system (a specialized software), where a script is created to facilitate the implementation of the study in the CAWI format. Once integrated into the system, this tool undergoes careful checks by us (primarily focusing on the so-called transition rules, i.e., the sequence of completing the survey). Thanks to this two-stage verification process, we are 100% confident that the survey is constructed correctly.
Then, the online research phase begins: the IT system sends unique links to the survey to the respondents. The participants’ answers are automatically saved in the system. During the study, we monitor the result database to ensure the correctness of transitions and the proper recording of responses.
A study conducted using the CAWI technique may have various goals and assumptions.
It can be successfully used in any type of research.
The CAWI survey enables the creation of both simple statistics and complex analyses.
CAWI is most often used in consumer opinion research, market research, or social research.
The CAWI survey is also used to study brand recognition or purchasing preferences.
The undeniable strengths of the CAWI technique, like other methods in quantitative research, include:
- the possibility of comparing results obtained from different study groups, as the questionnaire remains the same within a single study (or subpopulation),
- the ability to present research findings in an accessible and visually appealing manner (e.g., through charts and infographics),
- minimization of errors that may occur in CAPI techniques (such as difficulties in reading respondents’ answers on paper questionnaires). All information is entered into an IT system, allowing for immediate downloading of results to Excel.
In addition, CAWI research offers economic advantages:
- a shorter implementation time compared to traditional research methods,
- no costs associated with fieldwork, printing and shipping materials, or interviewer remuneration; as a result, CAWI studies are very competitively priced.
To date, we have had the opportunity to work with various institutions and companies interested in obtaining statistics in specific areas. The research conducted was aimed at helping them advance their plans and attract new clients.
Why choose our offer?
We have been conducting social and marketing research since 1996. Thanks to our high-quality standards, professionalism, and extensive experience, we can boast a high rate of returning clients.
We also regularly attract new satisfied customers who benefit from the research we conduct.
As specialists in this field, we deliver better results for the companies we work with.
We would be happy to answer any questions and suggest the most suitable research option for your specific needs. We also invite you to explore our full range of services.
CAWI study – our resources
We have a modern, supervised IT system
for conducting CAWI research.
We provide the survey link via emailor text message.
In the case of emails, we can personalize the send-out.
Survey progress is saved automatically. Respondents can pause and close the survey while completing it and return to it even after a few days, resuming exactly where they left off.
CAWI study – our standards
We conduct CAWI surveys according to the highest standards of the research industry. We are audited annually by the Interviewer Quality Control Program and hold a relevant certificate.
We also possess the international ESOMAR certification.
CAWI study – our capabilities
CAWI telephone interviews
conducted every year
We have access to a daily updated contact database for 7 million active and inactive companies from CEIDG and KRS.
We survey all groups of respondents, including:
- private individuals (consumers of various brands,
- families, and residents of rural and urban areas)
- enterprise representatives:
- owners
- management staff
- employees
- public institutions
- State and Provincial Offices
- Local government units
- Educational institutions
- Business environment institutions
- experts
We conduct ongoing audit controls.
CAWI study – Price list
The research we conduct using the CAWI technique aims to obtain knowledge that is helpful in formulating and implementing the objectives of a company or institution. Therefore, the studies are tailored to meet our clients’ needs regarding sample size, scope, and subject matter.
Since pricing depends on specific services, we encourage you to contact us for a detailed estimate. We will be happy to answer your questions and provide a quote for the service you are interested in.
FAQ
CAWI refers to an online interview conducted remotely based on a questionnaire entered into an information system. The results of this research are automatically saved on secure servers.
The acronym CAWI stands for Computer-Assisted Web Interviews.
A CAWI interview involves an online survey where the information system presents text or multimedia questions to the respondent and records their answers (or matches the respondent’s answers to predefined options). These results are saved in real time on secure servers.
CAWI interviews can be effectively utilized in various studies, though they are most commonly employed in commercial or consumer research.
Typically, these interviews last from a few minutes to around fifteen minutes.
The key advantages of CAWI include speed, cost-effectiveness, and high efficiency in conducting research, all while maintaining lower costs compared to other quantitative methods (such as CATI, CAPI, and PAPI) and ensuring a high degree of reliability. The results from CAWI studies are presented quantitatively, making them both engaging and clear.
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