Ambient Assisted Living Programme

„Share the past, CREATE the future”

Duration: 01.06.2022 – 30.11.2024

The CREATE project will develop a platform, accessible through a web application, that will allow senior citizens above 60 years old to transform their life experience, knowledge and stories into market desired digital products. The platform will be offered to research institutes, museums, municipalities, tourist agencies, students, senior associations, seniors’ families, etc. interested in a certain topic or location or historical event looking for an authentic, alternative and unique sources of information away from mainstream media and search engines.

In the CREATE project, ASM holds several responsibilities, including:

• Project Management and Coordination: ASM leads the overall coordination of the project, ensuring smooth communication between consortium members, handling financial and administrative tasks, and overseeing risk and quality management.
• User Involvement and Analysis: ASM is involved in identifying user needs and analysing user requirements. They ensure that the platform is user-friendly and meets the needs of older adults, a key user group for the project.
• Field Trials: ASM is responsible for preparing and managing the field trials in Poland, which involve recruiting users, training them, and gathering feedback to refine the platform.
• Dissemination and Exploitation: ASM plays a key role in market analysis, exploitation planning, and dissemination of project results. They assist in developing a business model and ensuring the commercial viability of the platform​.

"Easierphone - app platform to empower & assist seniors with smartphones"

Duration: 01.04.2021 – 30.09.2023

Easierphone simplifies smartphones. Today’s smartphones are complex, but many users only need a fraction of the functionalities available. The Easierphone app provides a simple, clear home screen and easy to use apps for Android phones. To solve technical problems, Easierphone can be remotely supported by a family member. Optional monitoring of well-being and emergency protocols can provide peace of mind for senior citizens and their families.

ASM has several key responsibilities in the EASIERPHONE project:

• Business Development and Market Analysis: ASM is responsible for co-creating the business plan and market analysis. This includes evaluating the product's potential, developing strategies to reach target markets, and ensuring the commercial viability of the Easierphone app​.
• Dissemination and Communication: ASM is responsible for the dissemination of project results and the communication strategy. Work is focused on spreading awareness about the Easierphone app to both end-users and broader stakeholders.
• User Behaviour and Usability Testing: ASM conducts usability tests with neuromarketing techniques, such as eye-tracking, to understand user behaviour and improve product design. This helps refine the user experience based on real-world feedback.

"Social Interactive Care System to support the wellbeing of people living with dementia"

Duration: 01.03.2017 – 28.02.2020

The main objective of Many-Me is to offer patients in different stages of dementia a friendly and enjoyable environment supported by ICT solutions, empowering them to self-manage their condition by engaging and learning from people in a similar situation, make friends and attend support groups, test and adopt routines or techniques that help memory and cognition, undertake enjoyable activities, receive tailored medical advice as well as information which responds to their needs.

ASM has several key responsibilities in the MANY-ME project:

• Business Plan and Market Analysis: ASM is responsible for market analysis and business plan development. This includes evaluating the product's potential, developing strategies to reach target markets, ensuring the commercial viability and development of exploitation plan for the ManyMe system.
• Dissemination and Communication: ASM is responsible for the dissemination of project results and the communication strategy. Work is focused on spreading awareness about the ManyMe system to both end-users and broader stakeholders.

"Streaming of Theatre and Arts for old aGe Entertainment"

Duration: 01.03.2016 – 31.08.2018

The STAGE project aims to provide elderly people with an easy and affordable online access to live cultural events (i.e. theatre, operas, museums) worldwide. Being an older person is finally the moment when people can spend more time on activities they might not have enjoyed in the past because of a busy working life. The project’s ambition is to overcome limitations connected to health, economic situation, mobility and accessibility that the elderly often face and through an IT platform allow them to comfortably access cultural events anywhere, at any time improving their quality of leisure and social participation.

ASM has several key responsibilities in the STAGE project:

• Dissemination and communication: ASM leads the project’s dissemination plan, ensuring the project outcomes and developments are communicated across Europe through various channels, such as conferences, meetings, and marketing campaigns.
• Market Analysis: ASM is responsible for conducting market analysis to support the market implementation of the project. This includes identifying stakeholders, analysing market potential, conducting desk research, and developing a stakeholder database.
• Business Model Development: ASM leads the development of the business model and business plan for the STAGE service. Using the insights gathered from the market analysis, ASM creates a business plan based on the Business Model Canvas methodology, ensuring that the STAGE platform is viable for commercial implementation after the project concludes