"DEEP – Unveiling deep stories and boosting emotional intelligence to empower citizens against disinformation"
Programme: Citizens, Equality, Rights and Values Programme (CERV)
Duration: 1.02.2026 – 31.01.2027
DEEP project aims to strengthen young people’s resilience to disinformation by addressing its emotional and narrative-driven dimensions. Targeting young people aged 18–25 in Bulgaria, Germany, Lithuania, Poland, Romania and Serbia, the project combines media literacy, emotional intelligence and critical thinking approaches to help participants recognise and resist emotionally charged disinformation narratives.
DEEP develops and tests an innovative methodology based on the analysis of “deep stories” – emotionally resonant narratives influencing beliefs, trust and susceptibility to misinformation. The project will deliver research, co-created interventions, educational tools and policy recommendations supporting democratic resilience and informed civic participation across Europe.
As project coordinator, ASM plays a leading role in the methodological, research, coordination and implementation activities of DEEP:
- Deep Stories methodology: ASM is responsible for designing a structured and scalable research framework for identifying and analysing emotionally resonant narratives linked to disinformation.
- Field research: ASM is responsible for focus groups and in-depth interviews implementation in Poland and comparative analyses carried out across participating countries.
- Co-creation and stakeholder engagement: ASM implements co-creation activities involving young people, educators, civil society organisations and policymakers in Poland. The company supports the development of citizen-driven interventions, media literacy tools and policy recommendations tailored to different cultural and social contexts.
- Dissemination, policy dialogue and sustainability: ASM implements communication, dissemination and policy dialogue activities supporting the visibility and long-term impact of the project. It contributes to the preparation of national and EU-level policy recommendations, dissemination events and the development of a scalable framework for countering emotionally driven disinformation across Europe.