Stationary survey on computer (CAPI)
CAPI (Computer-Assisted Personal Interview) research
involves face-to-face interviews with respondents
using laptops.
Such an interviews are conducted based on a previously prepared questionnaire.
The respondents’ answers are automatically saved in the system.
Different types of questions can be used in the CAPI survey:
- closed (i.e., questions with provided answers),
- semi-open (open questions with an option to enter your own answer),
- completely open (i.e., with the possibility of entering only the respondent’s answer),
- multiple and single-choice questions, as well as questions with a scale (e.g., five-point, where 1 means definitely no, and 5 means definitely yes).
The computer program displays the questions in the correct order. The interviewer’s task is to read the displayed question and possible answers, then select the response chosen by the respondent using the mouse (touch pad) or to enter answers for open or semi-open questions using the keyboard.
The CAPI technique, like any quantitative method, is based on a standardized (identical for all respondents) questionnaire.
Thanks to the results collected using the CAPI technique — similar to other quantitative techniques — we can compare different groups of respondents and identify potential differences (e.g., the responses of younger and older individuals).
These studies are particularly important whenever it is necessary to diagnose an action or phenomenon, as well as to assess the effectiveness and efficiency of certain activities, brand recognition, product recognition, etc.
The research results are presented in numbers or percentages, allowing conclusions to be conveyed in an accessible and transparent manner (e.g., in charts, infographics). Moreover, such studies can be repeated, and the results can be compared each time (e.g., to track changes over time) because the questionnaire is fully standardized.
The CAPI study begins with designing a questionnaire (commonly referred to as a survey).
The prepared questionnaire is then entered into the ICT system (a specialized program) where a script is created to facilitate the implementation of the study in the CAPI format. This tool, once integrated into the system, is meticulously checked by us (mainly concerning the so-called transition rules, which dictate the sequence of completing the survey). Thanks to this two-stage verification process, we are 100% confident that the survey is correctly constructed.
Next, the field research phase begins – interviewers meet in person with selected respondents and conduct interviews, recording their answers. The respondents’ answers are automatically saved in the system. During the study, strict oversight of the interviewers’ work is maintained.
We also check the result database of the study (the correctness of transitions, and the accuracy of saved answers).
A study conducted using the CAPI technique may have various goals and assumptions.
It can be successfully used in any type of research.
The CAPI study allows you to create both simple statistics and complex analyses.
CAPI is most often used in consumer opinion research, market research, or social research.
The CAPI study is also used to research brand recognition or purchasing preferences.
The undeniable strengths of the CAPI technique, like other techniques in quantitative methods, include:
- the possibility of comparing results obtained in different study groups since the questionnaire is the same within a single study (or one subpopulation),
- the ability to present research results in an accessible and visually appealing way (e.g., in charts and infographics).
To date, we have had the opportunity to work with various institutions and companies interested in obtaining statistics in specific areas. The research conducted was aimed at helping them advance their plans and attract new clients.
Why chooseour offer?
We have been conducting social and marketing research since 1996. Thanks to our high-quality standards, professionalism, and extensive experience, we can boast a high rate of returning clients.
We also regularly attract new satisfied customers who benefit from the research we conduct.
As specialists in this field, we deliver better results for the companies we work with.
We would be happy to answer any questions and suggest the most suitable research option for your specific needs. We also invite you to explore our full range of services.
CAPI study– our standards
We conduct CAPI studies according to the highest standards of the research industry. We are audited annually by the Interviewer Quality Control Programme and hold a relevant certificate.
We also possess the international ESOMAR certification.
CAPI study– our capabilities
We have access to a daily updated contact database
for 7 million active and inactive companies from CEIDG, KRS
We survey all groups of respondents:
- private individuals (consumers of various brands,
- families, residents of rural areas and cities)
- enterprise representatives:
- owners
- management staff
- employees
- public institutions
- State and Provincial Offices
- Local government units
- Educational institutions
- Business environment institutions
- experts
We have a modern, supervised IT system for CAPI research.
We record and can provide the content of all interviews.
CAPI study– Price list
The research we conduct using the CAPI technique aims to obtain knowledge that helps formulate and further implement the objectives of companies or institutions. Therefore, it is tailored to meet our clients’ needs regarding research sample, scope, and subject matter.
Since the price depends on the specific parameters of the research, we encourage you to contact us for a detailed quote for our services. We are happy to answer your questions and provide a quote for the service you are interested in.
FAQ
CAPI refers to an individual interview conducted remotely between the interviewer and the respondent, based on a questionnaire entered into an information technology system. During the interview, the interviewer carefully reads the questions and available responses (or matches the respondent’s answers to those displayed on the computer screen) and then records the responses in the system. The results of this research are automatically saved on secure servers.
The acronym CAPI stands for Computer-Assisted Personal Interview.
A CAPI interview involves a conversation between the interviewer and the respondent. The interviewer reads the questions and responses (or matches the respondent’s answers to the available options) and records those indicated by the respondent in the information technology system. The results are saved in real-time on secure servers.
CAPI interviews can be effectively utilized in a wide range of studies, although they are most commonly employed in commercial or consumer research.
Typically, these interviews last anywhere from a few minutes to around fifteen minutes.
One significant advantage of CAPI is its high effectiveness in conducting research while maintaining a strong degree of reliability. The results of CAPI research, presented in a quantitative manner, are both engaging and clear.
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