Auditorium questionnaire
Table
of contents
- Auditorium questionnaire – characteristics
- Usefulness of auditorium questionnaire
- Auditorium questionnaire – what might it look like?
- Auditorium questionnaire – examples
- Auditorium questionnaire – strengths
- Our Clients
- Why choose our offer?
- Auditorium questionnaire – our standards
- Auditorium questionnaire – our capabilities
- Auditorium questionnaires – Price list
- FAQ
An auditorium questionnaire is a standardized survey
conducted in the form of a paper questionnaire
with a group of participants in a designated space.
Respondents fill out the survey manually. The room in which the study is carried out is related to the tested category (conference room, production hall, school classroom, etc.) of a selected or randomly selected group of people (e.g., students, conference participants, employees). The interviewer does not personally interview each respondent or read out the questions. The role of the interviewer is limited to stating the purpose of the research and possibly explaining how to complete the survey.
In the auditorium questionnaire technique, we can use different types of questions:
- closed (i.e., questions with provided answers),
- semi-open (open questions with an option to enter your own answer),
- completely open (i.e., with the possibility of entering only the respondent’s answer), multiple and single-choice questions, as well as questions with a scale (e.g., five-point, where 1 means definitely no, and 5 means definitely yes),
- graphic questions.
The auditorium questionnaire technique, like any quantitative method, is based on a standardized (identical for everyone) questionnaire.
Thanks to the results collected using the auditorium questionnaire technique—as well as any quantitative techniques—we are able to compare different groups of respondents and capture possible differences (e.g., responses from younger and older people).
These studies are therefore particularly important wherever it is necessary to diagnose an action or phenomenon, as well as to assess the effectiveness and efficiency of certain activities, brand and product recognition, etc.
An auditorium questionnaire allows for the quick collection
of needed information from a specific group of respondents.
The research results are presented in numbers or percentages, which allows conclusions to be presented in an accessible and transparent way (e.g., in charts, infographics). Moreover, such a study can be repeated, and the results can be compared each time (e.g., to capture changes over time) because the questionnaire is fully standardized.
Auditorium questionnaire research begins with designing a questionnaire.
Then, the field research stage commences, during which the research coordinator recruits a group of respondents and organizes the study in a specific location.
Respondents complete the survey simultaneously in the same room.
Research conducted using the auditorium questionnaire technique may have various goals
and assumptions. It can be successfully applied in any type of research.
The results of research conducted with the auditorium questionnaire technique allow for the creation of both simple statistics and complex analyses.
The auditorium questionnaire is most often used in consumer opinion research, market research, or social research.
The auditorium questionnaire research is also employed to investigate brand recognition or purchasing preferences.
The undeniable strengths of the auditorium questionnaire technique, like other techniques in quantitative methods, include:
- possibility of comparing the results obtained in different study groups, because the questionnaire is the same within one study (or one subpopulation),
- the ability to present research results in an accessible and visually attractive way (e.g., on charts, infographics).
Moreover, an undoubted advantage of research using the auditorium questionnaire technique is its availability and effectiveness:
- it does not require special electronic equipment or software,
- unlike other survey techniques, it ensures almost 100% return of the material,
- it can be carried out on a profiled group of respondents.
To date, we have had the opportunity to work with various institutions and companies interested in obtaining statistics in specific areas. The research conducted was aimed at helping them advance their plans and attract new clients.
Why choose our offer?
We have been conducting social and marketing research since 1996. Thanks to our high-quality standards, professionalism, and extensive experience, we can boast a high rate of returning clients.
We also regularly attract new satisfied customers who benefit from the research we conduct.
As specialists in this field, we deliver better results for the companies we work with.
We would be happy to answer any questions and suggest the most suitable research option for your specific needs. We also invite you to explore our full range of services.
Auditorium questionnaire –our standards
We conduct survey research according to the highest standards of the research industry. We are audited annually by the Interviewer Quality Control Programme and hold a relevant certificate.
We also possess the international ESOMAR certification.
Auditorium questionnaire –our capabilities
We have a network
of experienced interviewers
and coordinators.
We survey all groups of respondents:
- private individuals (consumers of various brands,
- families, inhabitants of rural and urban areas)
- enterprise representatives:
- owners
- management staff
- employees
- public institutions
- State and Provincial Offices
- Local government units
- Educational institutions
- Business environment institutions
- experts
Auditorium questionnaires –Price list
The research we conduct using the auditorium questionnaire technique aims to obtain knowledge that helps formulate and further implement the objectives of companies or institutions. Therefore, it is tailored to meet our clients’ needs regarding research sample, scope, and subject matter.
Since the price depends on the specific parameters of the research, we encourage you to contact us for a detailed quote for our services. We are happy to answer your questions and provide a quote for the service you are interested in.
FAQ
An auditorium questionnaire is a survey conducted with a group of participants in a designated space.
The interviewer distributes questionnaires to the participants gathered in the same area for them to complete.
Auditorium interviews can be effectively utilized in a wide range of studies, although they are most commonly employed in social and consumer research.
Typically, these sessions last anywhere from a few minutes to around an hour.
The primary advantage of this method is the nearly 100% return rate of completed questionnaires.
We support all the industries
